From November 30th to December 2nd, the 7th “Morketing Summit Spirit Eye Awards” will be held in Shanghai, China.
The 7th “Morketing Summit Spirit Eye Awards” will focus on the theme of “penetrating PENETRATE”. For 3 consecutive days, there will be as many as 12 sessions. Morketing will invite consumers, brands, e-commerce, entertainment, games, new technology, In different industries such as going overseas, leaders from many fields gathered to discuss marketing and global business development.
Text | Riat Zeng
The better the content management, the higher the compound interest value! In fact, whether a brand is planting products or doing creative advertising, whether it wants to get better communication or impress consumers, the quality of the content is the key factor that affects consumers, because once your content is not attractive enough , the effect will be greatly reduced, or even invalid.
Brands who want to play the long-term value of content can actually create their own content assets on different platforms. For example, after searching for a brand in Xiaohongshu, if you can see a lot of professional analysis about the brand and give praise to the product, these contents can often build a high-quality brand image in the minds of consumers.
In fact, Xiaohongshu has now gathered a large number of young users. According to the official data of Xiaohongshu, as of November 2021, Xiaohongshu’s monthly active life has reached 200 million, and 72% of Xiaohongshu users are post-90s. , 50% of users in first- and second-tier cities.
So how can brands capture young users on Xiaohongshu? What are the preferences of these users? How can brands achieve value compounding through content marketing?
At the Morketing Summit 2022 Global Marketing Business Summit, Morketing specially invited Wang Yajuan, Chief Marketing Officer of Xiaohongshu, to confirm the speech and share.
Xiaohongshu Chief Marketing Officer (CMO), head of the commercial department. He has many years of experience in marketing and commercialization management in the technology and Internet industries, and has a deep understanding of the marketing and commercialization models of content platforms.
In his personal capacity, he is also a special tutor in the marketing industry of Peking University and Communication University of China, a deputy director of the Academic Committee of China Advertising Association, and co-authored and published the book “Beyond Marketing”.
November 30 · Morning of Digital Intelligence · Macro Field
“Morketing Summit·Lingmu Award” (by the global marketing and business information service platform Morketing) was founded in 2016. Its vision is to become the “New York Advertising Week” in the east of the world, starting from China and going global, to be truly global. And the pattern of marketing awards.
“Morketing Summit·Osama Award” mainly has two major projects: “Morketing Summit Global Marketing Business Summit” and “Morketing Awards Osmobi Award”.
“Morketing Summit Global Marketing Business Summit” mainly focuses on industry trend sharing and business insights. Each summit will formulate a theme based on the development of the marketing industry, and invite upstream and downstream leading companies in the industry to discuss new marketing trends.
“Morketing Awards” was born in 2017. The inspiration of the name comes from “eyes”, which is intended to penetrate everything through spiritual “eyes”, to find and select the top and wonderful case presentations in China to the whole industry.
As the scale of the summit continues to expand, in 2020, the “Morketing Summit Global Marketing Business Summit” and “Morketing Awards” were officially upgraded to “Morketing Summit·Osmo Awards”.
So far, the “Morketing Summit·Osama Award” has been successfully held for six times. And in 2022, we are ushering in the seventh edition of the Morketing Summit 2022 Spirit Eye Awards!
Official announcement! The seventh edition of the Morketing Summit 2022 Spirit Eye Awards is fully launched! !
It will be held in Shanghai, China from November 30th to December 2nd for a period of 3 days. And this is also the first time that the “Morketing Summit Spirit Eye Awards” has been held for 3 consecutive days, with up to 12 sessions! In this year’s awards, we will invite leaders from different industries such as consumption, branding, e-commerce, entertainment, games, new technology, and overseas to gather together to discuss marketing and global business development.
Click on the applet to register