VR glasses have grown more than 3 times! JD.com double 11 popular mobile phone category grows rapidly

[China Mobile News] At 8 pm on October 20th, JD.com’s Double 11 pre-sale officially opened, and the traffic of more than 3,000 small and medium-sized businesses on the computer digital open platform increased by more than 100% year-on-year. JD.com’s overall pre-sale orders increased by nearly 50% year-on-year. Among them, game TV pre-orders increased by 120% year-on-year, washing and drying sets increased by nearly 100% year-on-year, ultra-thin refrigerators increased by 140% year-on-year, and built-in dishwashers increased year-on-year 160%, and the floor washing machine increased by 220% year-on-year.

JD.com’s double 11 mobile phone communication category pre-sale has achieved new growth. During the pre-sale period, the sales volume of the folding screen mobile phone category increased by more than 300% year-on-year; the offline retail turnover of the mobile phone category increased by more than 8 times year-on-year. In addition, the number of users who purchased new mobile phones using the old-for-new method increased by more than 300% year-on-year, helping to reduce carbon emissions by nearly 1,500 tons. The pre-sale of digital products is also bright. The pre-sale orders of the Honor Band 6, which only sells for 99 yuan, increased by more than 23 times year-on-year; VR glasses increased by more than 3 times year-on-year, and categories such as game projection, mirrorless cameras, and game consoles all increased by more than 100% year-on-year. %.

The performance of the computer category was also booming. The pre-sale orders for educational hardware increased by 130% year-on-year, 4K gaming monitors increased by 4 times year-on-year, home printing-related categories increased by more than 100% year-on-year, and three-mode hot-swap keyboards increased by 110% year-on-year.