On October 29th, the 20th anniversary of Dongfeng Peugeot and the charm of the Sochaux party bloomed. As a customer-centric car brand, Dongfeng Peugeot has launched a number of high-quality products with French charm in the Chinese market, including 307, 206, 308, 3008, 4008, based on its unremitting pursuit of quality since its establishment 20 years ago. , 5008, 508, new 408, etc. So far, it has won the support and trust of more than 2.8 million car owners.
Twenty and crown, in full bloom! Dongfeng Peugeot and the national lion fans gather together because of their love and go together in the same direction. In the colorful and sentimental Wanning, Hainan, they will create a splendid night, enjoy a gourmet feast, enjoy the beautiful coastline, and fully appreciate the dynamic and fashionable French charm. . In addition, the new Dongfeng Peugeot 5008, which was refurbished with the new lion logo, also officially ushered in its global debut, and started pre-sale, with a pre-sale price of 177,700.
Love to enjoy, the new 5008 world premiere
At the 20th anniversary of Dongfeng Peugeot and the Sochaux party, the new 5008 ushered in its world premiere. This is also the first time that the new 5008 has renew the lion logo in the Chinese market on a global scale, demonstrating the aggressiveness of the Peugeot brand in cultivating the Chinese market. At the first show, Dongfeng Peugeot announced the pre-sale price of 3 new 5008 models, the true love version is 177,700 yuan; the beloved version is 189,700 yuan; the beloved version is 193,700 yuan. Also arriving is the same model officially designated by the French embassy in China, the new Dongfeng Peugeot 5008 Lifetime Glory Limited Edition, with a limited edition of 399 units and an official direct price of 233,700 yuan. In addition, Peugeot also announced the new 5008 pre-sale policy and customer care services, and shared a passionate and energetic Sochaux party with Lion fans.
In addition to the sincere pre-sale policy, Dongfeng Peugeot also provides limited-time upgrade services for users who book. During the pre-sale period, users who ordered the new 5008 Beloved Edition only need to pay another 999 yuan to upgrade from a 5-seat to a 7-seat Beloved full-seat version. In addition, on the occasion of the pre-sale of the new 5008, old Peugeot users can also enjoy the 20th anniversary sincere gift. If the old users exchange before December 31, they can enjoy an additional 3,000 yuan value-added fund.
Wang Qian, general manager of Dongfeng Peugeot Marketing, introduced that in addition to enjoying all the above pre-sale rights, the owners of the limited-edition Glory for Life will also enjoy exclusive 5-to-1 private privileges, including coffee tasting, ancient rhythm, tennis, equestrian and Travel and many other high-quality exclusive experiences. The most important thing is that the owners of the limited edition of Lifetime Glory will receive 5 exclusive services for Lifetime Glory, including free lifetime maintenance, free lifetime intelligent network connection, free lifetime renewal, free lifetime rescue, and lifetime door-to-door pickup and delivery.
In addition, during the pre-sale of the new Dongfeng Peugeot 5008, in the car owner welfare area of the Suoxiao community, multiple gifts such as reading books, movies, tickets, and chauffeur service will be distributed every Friday. All Peugeot owners can receive them for free. Come, first serve, enjoy a high-quality life together.
Gather because of love, taste the new French life
This Dongfeng Peugeot 20th Anniversary Celebration and Sochaux Party also gathered 20 talented lion fans as the divisions of “Peugeot Museum”, “Sochaux Workshop”, “Sochaux Restaurant”, “Sochaux Camp” and “Sochaux Football Camp” The manager, participate in the co-construction and co-creation of the camp, and harvest a better self.
The women’s football goalkeeper Zhao Lina, who has been the first to book since the debut of the new 408 and eventually became the second owner of the car, also came to the Sochaux party scene, took over the keys of the new 408, and officially became the honorary owner of Dongfeng Peugeot, and joined the majority of Lions together. Comparing her skills, she reviewed her own development with the women’s football team over the past 20 years. Zhao Lina said that the 20 years she has grown up with the women’s football team is actually a process of trying to “be a better us”.
In addition, a car owner specially prepared a birthday cake to celebrate the 20th anniversary of Dongfeng Peugeot. The car owner and the lion fans shared the stage, lit candles and sang the birthday song, which pushed the scene to a climax.
Twenty and crown, with users to start a new generation of lions
From 2002 to 2022, more than 7,300 days and nights, Dongfeng Peugeot has gone through 20 years of history. In the past 20 years, Dongfeng Peugeot has witnessed the growth of French cars in China. Every journey is vivid in my eyes, every inch of time has been learned a lot, and every lion fan is precious.
Luo Ming, general manager of Dongfeng Peugeot, said that Dongfeng Peugeot also introduced fashionable metaverse characters, scenes and applications in the launch of new cars and online user interaction experience. Just a few days ago, Dongfeng Peugeot announced that the user growth system and rights will be upgraded again, including the comprehensive upgrade of the basic welfare of the Soxiao community, five levels, and up to 10 exclusive level benefits, covering the user’s life, use A global scene of cars and interests.
In addition, Dongfeng Peugeot also created five benefits for the majority of lion fans: cars, self-driving, camping, sports, and food. Based on the five interest circles, the Lion Fan Committee, namely the User Committee, is also recruiting more senior Lion Fans to speak for car owners, import high-quality and exclusive resources, and work with Lion Fans to create, co-govern, and share new French high-quality Life. In the future, the user’s activities will be realized, and the user will make his own decisions.
With the 20th anniversary celebration of Dongfeng Peugeot and the Sochaux party, and the launch of another model, the new 5008 with the new lion logo, the brand renewal process of Dongfeng Peugeot in the Chinese market will be further accelerated. Standing at the new starting point of the 20th anniversary of Dongfeng Peugeot, in the future, Dongfeng Peugeot will continue to adhere to customer-centricity, continue to improve the user experience, and go to the wonderful world with the vast number of lion fans, open a new generation of lions, and be a better us together!