“The Legend of Zhen Huan” is on the hot search again, and it has become more and more popular in the past 12 years

“Even the highlights are already available, so why can’t we wait for the full episode?” On November 20, a topic #甄嬬传will release the full version# became a hot search topic, instantly arousing heated discussions among netizens. It turns out that during the 12th anniversary event of “The Legend of Zhen Huan” not long ago, Li Dongxue, the “King of Guojun”, revealed that the complete version of “The Legend of Zhen Huan” will be broadcast in 93 episodes. Although @甄嬬传官微微 has refuted the rumors, for the “Zhen scholars”, it is enough to make everyone lively again.

After all, it was a wrong payment. The official Weibo refutes the rumor: It’s not April Fool’s Day either.

On November 17, 2011, “The Legend of Zhen Huan” directed by Zheng Xiaolong premiered and received countless likes. Recently, some of the cast and crew gathered at the “Special Exhibition of “The Legend of Zhen Huan” Cultural Heritage Experience” to commemorate the 12th anniversary of the premiere of “The Legend of Zhen Huan” and relive every aspect of the “divine drama”.

Actor Li Dongxue, who plays King Guo in the play, said that the producer told him a surprising news. If “The Legend of Zhen Huan” will be released in 93 episodes, it will explain many netizens’ questions. As soon as these words came out, netizens immediately began to think about the content that had not been broadcast. For example, Borzigit and Princess Chaogui, who are seen briefly in the drama, are the closest people to Zhen Huan in the palace, but they rarely appear in the TV series, so there must be many stories.

As the topic continues to ferment, Youku, the broadcast platform for “The Legend of Zhen Huan”, responded that only 76 episodes can be found at present, and the actual situation on the website shall prevail. At the same time, @甄嬬传官伟 couldn’t sit still, and quickly posted a response on Weibo: “Xiao Huan, how come I don’t know? Today is not April Fools’ Day.”

“Zhen Jia” responded with classic quotes from the play, “Then what do you think is true?” “All these years of love and time have been wrongly spent after all.” “Let it go, your luck will be behind you”…

As an old drama that has been on the air for 12 years, “The Legend of Zhen Huan” is a frequent visitor on the hot search list. A reporter from Modern Express saw that there are 2,350 entries related to “The Legend of Zhen Huan” on Weibo, which is a staggering amount, and these entries are constantly being updated.

There is a kind of knowledge called “Zhen Xue”, and there is a group of people called “Zhen Scholars”

A flowing costume drama and an iron-clad “The Legend of Zhen Huan”. From the original benchmark of costume dramas to today’s classic masterpieces, the audience has never tired of “chasing the drama with a magnifying glass”, and even “Zhen Xue” and “Zhen Scholars” have been derived.

They studied “The Legend of Zhen Huan” as if they were studying knowledge. Specific research results include: “The Queen’s faded beads, Hua Fei’s hairpins as armor, Huanbi’s woolen socks, Huan Huan fixed with tape, tourists outside the palace wall, Wen Shichu Traveling through the stone hammer…”

The reason why “The Legend of Zhen Huan” has kept the audience hooked for 12 years is that in addition to the long enough plot, both the protagonist and the supporting characters have complete story lines.

The Queen, Concubine Hua, Zhen Huan, Shen Meizhuang, and An Lingrong, whether it is for family honor or for the love in their hearts, they are all working hard to live. In them, we can sometimes find our own shadow.

Not long ago, some viewers dressed up as characters from “The Legend of Zhen Huan” and brought classic scenes from the play to the streets of Shanghai. Terms such as “An Lingrong went on a boat trip” and “Zhen Huan danced the Jinghong Dance” were on the hot search list. An Lingrong Tao Xinran, who plays Rong, couldn’t help but forward the message: “I didn’t expect An Lingrong to be able to celebrate Halloween. Is the person next to me Baojuan?”

Under this Weibo post, netizens’ replies with “Zhen Huan Ti” also attracted many onlookers. “No matter how unworthy this life is, it is worth it now.” “She will feel inferior again in such a small boat, but it doesn’t matter, she will blame Zhen Huan”… Over the years, netizens have used “Zhen Xue” To the point of perfection.

“Huanqiu Cinema” triggers check-in craze

Previously, Dun Yong, founder of Huaer Film and Television, the producer of “The Legend of Zhen Huan”, said in an interview with reporters: “The copyright contract between “The Legend of Zhen Huan” and the broadcast platform started in 2011 and expired in 2017. In 2018 – In 2027, a ten-year contract was signed with the broadcast platform. In addition, there are income from TV stations and other platforms, which can bring an average annual income of more than 10 million yuan to Huaer Film and Television (one of the production companies of “The Legend of Zhen Huan”) .”

It is understood that the exclusive broadcast of “The Legend of Zhen Huan” was once one of LeTV Video’s top resources. Later, due to the company’s operating difficulties, the copyright of “The Legend of Zhen Huan” was distributed to Youku Video. Currently, the original full-length video of “The Legend of Zhen Huan” can be watched on LeTV Video and Youku Video. Netizens jokingly said: “The Legend of Zhen Huan can save Youku’s glory and wealth.”

And this “incredible wealth” is not only given to broadcast platforms and film and television companies. The locations featured in the series have also become popular tourist destinations for viewers. On social software such as Xiaohongshu, netizens affectionately refer to the Forbidden City as the “Huanqiu Cinema” and have posted their own photos of the same version of Zhen Huan’s Legend, such as the Queen standing in front of the Katsy Gate to think about her faults, Chang Tai Gate Classic plots such as Concubine Qi ordering Cuiguo to slap Zhen Huan’s mouth, Zhen Huan in front of Jiaotai Palace being canonized as Concubine Xi, Guar Jiawen running wild on a rainy night in front of the left gate of Changkang, etc. are all restored in the photos.

Co-branding with the IP of “The Legend of Zhen Huan” has also become the choice of many merchants. In July this year, Juewei Yabo officially announced that it would jointly launch new products with “The Legend of Zhen Huan”, launching “Juewei Yabo Zhen Huan Biography Co-branded Card”, “Chen Concubine Wants to Report on Concubine Xi and Juewei” and “Juewei Ruby Shrimp Balls” “, it’s really great” and other advertising slogans also increased the audience’s interest in the joint brand. In addition, brands such as Nestle Coffee and Heytea have also launched products jointly with “The Legend of Zhen Huan”, which have attracted the attention of the audience.

Not only that, “The Legend of Zhen Huan” has also launched many peripheral cultural and creative products, such as building blocks, blind boxes, figures, pillows, games, etc., all of which have achieved good sales results. No matter how you look at it, the enduring popularity of a good drama is a combination of multiple factors. It can drive more industries and allow people to gain warm energy.

Modern Express + Reporters Ding Mengsha Song Jingwei

(Picture source: “The Legend of Zhen Huan” official Weibo)

(Proofreading by Zhang Jingchao)