The latest status of the mobile phone industry: all friends and businessmen are being beaten, only Apple can show

All friends and businessmen are being beaten, and only Apple shows itself.

Such a joke, used to describe the performance of mobile phone sales in the third quarter, could not be more appropriate.

According to a data report released by research firm IDC, in the third quarter of 2022, smartphone shipments in the Chinese market were about 71.13 million units, a year-on-year decrease of 11.9%.

The top five seats are vivo, Honor, OPPO, Apple, and Xiaomi. However, a simple look at the numbers is not difficult to find that only Apple has achieved year-on-year sales growth, and the others have suffered declines.

Looking at the global market, the report of another research institution, Counterpoint Research, actually presents a similar situation.

Also in the third quarter, the top five manufacturers in the world were Samsung, Apple, Xiaomi, OPPO and vivo, and only Apple was the only one with a year-on-year increase.