The King of Bluetooth Headsets in 2023 Revealed: Wins Without Sound Quality, Consumer Satisfaction Surpasses Sony
With the continuous development of wireless communication technology, the performance and experience of Bluetooth headsets are also constantly improving, making this market extremely active. In this market, major brands are launching their own Bluetooth headset products, ranging from high-end to low-end, from in-ear to earbuds, with a variety of styles. These products not only perform well in terms of sound quality, noise reduction, and battery life, but also have more intelligent functions, such as voice assistants, smart connections, etc. The intelligent function makes Bluetooth headsets no longer just a tool for listening to music, but also an indispensable smart device in people’s daily lives.
Let’s take a look at the “best-selling” Bluetooth headset brands on the market. QCY ranked 10th in Bluetooth headset consumption satisfaction, with a satisfaction score of 66.8. The products of Hele Electronics include true wireless headphones, noise-canceling headphones, sports headphones, headphones, gaming headphones and portable amplifiers. Among them, the shipment volume of true wireless earphones once reached the top four in the world; Baseus ranked 9th on the list, with a satisfaction score of 67.7. It is the leading new lifestyle digital brand in the industry. It has been on the top 100-yuan headphone best-selling list for many times, and its cumulative sales of Bluetooth headsets have exceeded 3 million pieces.
Senna ranks eighth in Bluetooth headset consumption satisfaction, with a satisfaction score of 68.3. A brand owned by Zhichuang All Technology, invited Ouyang Nana to be the brand spokesperson. It specializes in ear-clip Bluetooth headset products with an open, non-in-ear design. The brand has polished and tuned the sound quality of its products thousands of times to present a higher-quality music experience; Edifier ranked 7th on the list, with a consumer satisfaction score of 69.5 . It is a professional audio equipment company integrating product creativity, industrial design, technology research and development, large-scale production and independent marketing. A number of headphone products have won awards such as IF Design, CES Innovation, and Japan VGP. It is one of the Bluetooth headset brands with the largest shipments in the world.
The sixth place in Bluetooth headset consumption satisfaction is OPPO, with a satisfaction score of 73.4. In 2023, the number of global monthly active users of OPPO mobile phones exceeded 600 million. The Bluetooth headset series includes Enco X series, Enco Free series, Enco Air series, and Enco R series. As well as the OnePlus smart headset series; Xiaomi ranked fifth on the list, with a satisfaction score of 76.5. As one of the world’s leading smartphone brands in terms of shipments, Xiaomi’s AIoT platform has connected 655 million IoT devices (excluding smartphones, laptops and tablets). Its best-selling Bluetooth headset product online is Redmi Buds4.
Vivo ranks 4th on the list, with a consumer satisfaction score of 79.2. There are more than 320,000 offline sales and after-sales outlets worldwide, with more than 500 million users. Vivo’s best-selling Bluetooth headset product online is vivo TWS Air2, which features Bluetooth 5.3 stable connection, AI call noise reduction, and IP54 dustproof and waterproof. Huawei ranks third in Bluetooth headset consumer satisfaction, with a satisfaction score of 81.6. The number of Huawei devices equipped with HarmonyOS exceeds 240 million, and the number of monthly active users of Huawei terminals worldwide has reached 730 million. The FreeBuds series of Bluetooth headsets created by Huawei have shipped more than 20 million units nationwide.
Sony ranked second on the list, with a consumer satisfaction score of 85.3. It is a world-renowned manufacturer of audio-visual, electronic games, and communication products. Created the WF-1000XM5 Bluetooth headset, a dual-chip system developed by Sony, a new generation of integrated processor V2, and a new generation of HD noise reduction processor QN2e, which can better control the 6-microphone system across both ears, with excellent The noise reduction effect enables an excellent listening experience in a variety of environments.
Apple ranks first in Bluetooth headset consumer satisfaction, with a consumer satisfaction score of 85.9. Although the AirPods series of products created by Apple are not the best-sounding Bluetooth headsets, they are the most popular Bluetooth headset products in the world. The reason behind this success lies not only in Apple’s brand effect, but also in the design concept and user experience of the AirPods series.
The AirPods series of Bluetooth headphones adopt Apple’s consistent simple design concept and have a stylish overall appearance. The ergonomic design of the headset, both in terms of the shape and weight of the earbuds, has been carefully designed and tested so that users can wear it for long periods of time without feeling uncomfortable. Connectivity and compatibility are also key to its success. Apple has optimized Bluetooth technology so that AirPods can quickly and stably connect to various Apple devices.