The Industrial Metaverse of “Removing the Virtual to the Real”

Since the beginning of this year, many governments have successively launched “New City Cards” projects such as Metaverse Government Affairs Hall, Metaverse Culture and Tourism, City Virtual Image Ambassador, and Metaverse Business District.

According to media reports, up to now, there have been more than 40 bidding and procurement of Metaverse-related products and services by local governments, the types are concentrated in the fields of exhibition, smart space, digital people, media communication and software and hardware integration, with a total bidding amount exceeding 130 million. RMB, and a single transaction can exceed RMB 30 million.

In addition, relevant reports from the China Economic and Technological Institute show that since the beginning of this year, more than a dozen cities across the country have successively released Metaverse Action Plans. Shanghai, Beijing and other places released support signals in the form of government work reports, action plans, industrial policies, etc., and stepped up the layout of the Metaverse industry track.

Figure | Cloud Power Digital Twin Smart Park

In the past year’s development, the local governments in my country have prudently monitored the development of the Metaverse industry, actively formulated rules, and then established industrial clusters to encourage development. and other successful industry experience.


The essence of the metaverse is industry

Metaverse is one of the most concerned topics in the current society and industry. It is not a single technology or industry, but a concept of an emerging industry cluster under the wave of digital transformation.

At present, the metaverse industry is still in the “new infrastructure” period, which has spawned many attractive software and hardware market segments, such as communication technology, cloud computing, edge computing, Internet of Things, blockchain, artificial intelligence, mixed reality, etc. , these segments will benefit directly or indirectly from the Metaverse.

Relevant reports predict that the current output value of my country’s Metaverse upstream and downstream industries exceeds 40 billion, mainly in game entertainment, VR and AR hardware, etc. In the next five years, the domestic Metaverse market will break through at least the 200 billion mark.

Figure | VR observation of auto parts

In the long run, there is huge room for expansion of Metaverse-related industries, but it is still in its infancy. Policy makers need to maintain a keen insight and sense of direction, guide the development of the Metaverse industry, and implement policy inclinations to develop corresponding layouts.

Compared with Europe and the United States, the Chinese government can mobilize more resources and has stronger execution. After taking the initiative to enter the game, it is expected to form effective guidance and norms for enterprises. Metaverse-related hardware and software ecological industries are expected to continue to develop.

Generally speaking, local governments will build industrial clusters in the form of guiding funds, industrial parks and demonstration projects. This is also an effective way to support the development of emerging industries with Chinese characteristics, such as the previous Beijing Yizhuang intelligent driving industry, Shanghai artificial intelligence industry, Shanghai The semiconductor industry and the Hefei electric vehicle industry are all relevant success stories.


Government guidance, in the ascendant

As of July this year, the local governments of at least 7 provinces and 17 cities in China have issued relevant construction plans for the Metaverse industry, including Beijing, Shanghai, Guangzhou, Nanjing, Wuxi, Wuhan, Chaozhou, Langfang, Baoding, Sanya , etc. have already or will definitely carry out relevant work .

From the perspective of local policies, there are generally two ideas for the development of the metaverse in China: one is to regard it as a promising emerging industry, and the other is to regard it as a cutting-edge technology that empowers the real economy.

Beijing has built a “1+N” industrial cluster with Tongzhou Zhangjiawan Yuan Universe Innovation Center as the core. The Beijing Municipal Government regards Zhangjiawan as the innovation center of technology and application, and the surrounding Songzhuang Art District, Canal Business District and other places as the landing area of ​​technology and application, and the upstream and downstream layout of the industry is complete.

At the same time, the Beijing Municipal Government adopts the “Fund of Funds + Direct Investment” level of 100 billion to provide investment and financing support for enterprises, and provides financial subsidies for rent to the settled Metaverse companies, so as to escort the start-up period of the settled Metaverse companies. In addition, the Beijing Municipal Government has also strengthened internal and external exchanges through the formation of industrial alliances and international forums and other industrial cooperation activities, and provided financial, financial and legislative support to outstanding Metaverse talents and teams.

Shanghai builds a Metaverse industrial highland and attaches great importance to the synergy effect of industrial alliances. The Shanghai Municipal Government has launched a series of supporting policies such as two major Metaverse characteristic parks, Caohejing and Zhangjiang Digital Chain, and a 10-billion-yuan Cosmos Industrial Fund, aiming to develop Metaverse’s core technology and basic capabilities such as cloud computing + edge computing, artificial intelligence + big data. Upgrade the digital format, provide business, entertainment, industry and other landing scenarios for Metaverse technology, aiming to build Shanghai into a Metaverse industry highland.

In addition, the Shanghai government is also actively building an industry-university-research integrated industry alliance. At the press conference of the Shanghai Municipal Government held on July 8, the Shanghai Municipal Commission of Economy and Information Technology stated that it will build 10 leading companies with international competitiveness and 100 specialized and new companies with core technologies. By 2025 , the city’s Metaverse industry scale exceeded 350 billion.

Figure | Shanghai Yangpu Bridge adopts digital twin management

In the next three years, Henan will build about 10 domestic first-class Metaverse technology research and innovation platforms, and initially establish an open and collaborative Metaverse technology innovation system; build 1 Metaverse core park, 3-5 characteristic parks, and cultivate 10 furniture There are Metaverse backbone enterprises with core competitiveness, 200 Metaverse subdivisions specializing in new enterprises, and 500 innovative small and medium-sized enterprises. And create 100 Metaverse demonstration application scenarios in the fields of industrial manufacturing, cultural tourism, public services, social governance, social entertainment, education, medical care, etc., to accelerate the cultivation of the Metaverse development ecosystem.

Hangzhou uses sufficient policies to develop the XR industry. Hangzhou will build a 40,000-square-meter industrial park with “core and boundless”, extending the R&D chain and industrial chain towards the Yangtze River Delta. According to the government website of Yuhang District, Hangzhou City, through the establishment of an industrial fund of 1 billion yuan and a risk pool of up to 5 million for a single project, it will provide full-chain investment and financing services for settled enterprises, and accelerate the transformation of enterprise technological achievements.

The Hangzhou Municipal Government will also open a batch of XR application scenarios every year, and give priority to the government procurement rights of settled enterprises to accelerate the implementation of industrial applications. In addition, the Hangzhou Municipal Government has more preferential policies for talent introduction, XR patent pre-examination, and intellectual property rights protection.


Cultivating Metaverse “Oasis” is the Key

Basic research is the “master switch” of scientific and technological innovation, and the source of support for key core technology research. This logic still holds true in the field of metaverse. Some people point out that the “soil” for encouraging basic scientific research in China has not yet been formed, and many companies still have the mentality of “making quick money”.

Luo Jun, executive chairman of the Metaverse Committee of the China Computer Industry Association, said in an interview with the media recently that the development of the Metaverse industry cannot be rushed. The cultivation and growth of emerging industries will take a long time. He believes that cultivating the ecological construction of the Metaverse should be the core element at present. Without an ecological chain, there would be no industrial chain.

Luo Jun believes that from the perspective of research, it will take at least 10 to 15 years to develop the metaverse, because the technological and theoretical foundation of the metaverse still needs to be broken through before it can mature. Judging from the current technology and theory, the metaverse can easily become a “bubble”. But if researchers can follow up the development and make up for the shortcomings of technical theory, it may make the bubble become a reality.

Figure | Network