Knowing the car/sixgod
According to data from the National Bureau of Statistics, only 18.8% of households with cars in China have a price of more than 200,000 yuan. Most users choose entry-level family cars, and those who can buy a car with a price of 200,000 yuan are already very powerful. But today, when the average price of new energy vehicles is 200,000 yuan, one cannot help but ask, when will full electrification be realized?
In 2020, BYD’s models for sale are still mainly fuel vehicles, with an average price of around 80,000 yuan, which is very close to the people. In 2022, the average price of the five hot-selling models of Dolphin, Qin PLUS, Song PLUS, Seal, Han, and Tang has already It reached 200,000, an increase of 240%, which greatly raised the cost of people’s car purchase. The reason why the price remains high is mainly due to high-tech factors such as extremely high-cost chips, radar and R&D investment.
In addition, overcapacity is also a serious problem faced by the new energy vehicle industry. According to the data released by the Passenger Federation, as of the end of last year, the equipment utilization rate of new energy vehicles in my country was only 52.47%; among them, 36 enterprises were even less than 20%, and they were in a state of serious overproduction. In the stage of losing money and making a profit.
Taking Wei Xiaoli, the three new energy giants as an example, in the first half of 2022, a total loss of 9.594 billion yuan, 4.54 billion yuan, 4.402 billion yuan and 652 million yuan respectively, is calculated based on the total delivery volume of 180,200 units, which is equivalent to each unit sold. The car will lose 53,200 yuan. Among them, the most serious one is Weilai. In the first half of 2022, Weilai Automobile has a net loss of 4.57 billion yuan, with 50,827 units delivered, and a loss of 90,000 yuan for each car sold.
Let’s look at such a set of data. As a necessary facility charging pile for electric vehicles, Wanma Co., Ltd. is the first to enter the industry , while Triad is currently the largest in development; the two companies are fighting a price war to seize the market. As a result, both of them lost money, with net losses of 130 million yuan and more than 50 million yuan respectively in 2021, which is still under the premise of government subsidies.
“When the British government promoted diesel cars, the price of diesel was very cheap; when the streets were full of diesel cars, the price of diesel began to rise.” Jeremy Clarkson, a famous car show host, once said.
Businessmen are not philanthropists. The reason why they should actively enter the game in the face of huge losses is that they value the long-term potential benefits. Under the tuyere of new energy, the huge losses in front of them are only short-lived, and the gains after occupying the market are limitless. In the early years, in order to occupy the market, the Xiaomi Mi 2, which cost as much as 2,350 yuan, was sold for 1,999 yuan. However, after the rapid growth period of staking, the starting price of Xiaomi Mi 12S Ultra has been as high as 5999 yuan, which has tripled.
So far, the rapid development of new energy vehicles is largely due to more than ten years of government subsidies, and its subsidies are completely beyond your imagination. In 2018, the maximum subsidy given by the state can reach 66,000 yuan. In addition, the maximum local subsidy is 50% of the state’s subsidy, and the total subsidy for an electric vehicle is 99,000 yuan.
But these standards are decreasing year by year. For example, this year’s subsidies have been reduced by 30% on the basis of last year, and after December 31, 2022, the era of new energy subsidies will come to an end. Without government subsidies, these losses will eventually be transferred to consumers. At that time, will the price of new energy vehicles rise as sharply as Xiaomi mobile phones?
As of the end of September this year, the number of new energy vehicles in my country accounted for only 3.65% of the total number of vehicles, and there is still a long way to go to fully realize the electrification of vehicles. While major car companies are expanding rapidly, they should start from the actual needs of users, reduce pre-embedded investment, and first effectively solve the immediate pain points, such as improving battery mileage and reducing costs, and at the same time optimize the industry and eliminate outdated production capacity.
After all, for most household consumers, it is really unnecessary to increase the speed of 0.1 seconds per 100 kilometers, but the cost of purchasing a car will increase with it.
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