Industrial revitalization is the top priority of rural revitalization. To develop characteristic industries in rural areas and broaden the channels for farmers to increase their income and become rich, how to do a good job in “local specialties” articles?
The reporter interviewed and found that relying on the characteristic resources of agriculture and rural areas, all localities have strengthened leaders, supplemented the chain, developed business models, established brands, built industries, and formed clusters. The “vegetable basket” is more abundant, and the “fruit plate” is more abundant. “Famous name” has made a name for itself, industrial development has shifted to standardization, marketization, and branding, government services have shifted from focusing on supporting production to supporting the extension of the industry’s back-end, and the linkage of interests has shifted to the rational sharing of interests in the entire industry chain… The market competitiveness and reliability of rural industries Enhanced sustainable development capabilities.
Play the “green card”, extend the industrial chain, highlight the brand and increase the value of characteristic agricultural products
In the rice fields of Tangyuan County, Heilongjiang Province, the sound of machines roared, and several unmanned rice transplanters were working. “Cold land, black soil, mountain springs, and Tangyuan rice are the foundation for the development of cooperatives.” Relying on the good signboard of national geographical indication products, Chu Zhiguo, Secretary of the Party Branch of Qingfeng Village, Xianglan Town, initiated the establishment of a rice planting cooperative, and 186 villagers joined the cooperative.
In order to ensure the quality of rice, Chu Zhiguo invited experts from the Heilongjiang Academy of Agricultural Sciences to give on-site guidance, teach new green planting technologies, reduce pesticides to control damage, reduce chemical fertilizers to increase efficiency, apply bio-organic fertilizers, and use physical and biological control methods to prevent and control rice. Control rice pests and diseases. “Green rice has become a new brand, driving villagers to pocket more money. Last year, the per capita income of the village increased to 15,000 yuan.” Chu Zhiguo said that the cooperative currently has a total of 555 mu of green rice demonstration fields and 105 mu of organic rice demonstration fields.
“It has been the fifth year since we planted organic rice. We have established our own brand – Fengqingran rice, and orders for rice from all over the country have increased a lot.” Chu Zhiguo said that according to the industrial development plan, it is estimated that by 2025, Qingfeng The village will develop 2,525 mu of organic rice, with an average benefit increase of 466 yuan per mu and a per capita income increase of 2,566 yuan, covering more than 98% of the paddy field area of the village.
Walking into the rice production factory not far from the cooperative, the reporter saw that the rice first enters the machine for cleaning, and the dust and impurities are quickly separated automatically, and then enters the dryer for drying. After rice milling and polishing, the crystal clear rice is bagged After sealing, it is ready to go.
“Tangyuan Rice” is a specialty of Tangyuan County, and the local area actively develops primary and intensive processing of agricultural products. “The rice planting area in the county is 1.05 million mu, and there are 38 rice processing enterprises. 12 enterprises have been approved to use the special geographical indication mark of ‘Tangyuan Rice’. 100 million yuan.” Li Mingkun, director of Tangyuan County Agriculture and Rural Affairs Bureau, introduced.
To extend the agricultural industrial chain, agricultural product processing is the key. The field connects to the workshop, and more “original font sizes” become “deep font sizes”. In 2022, the operating income of agricultural product processing enterprises above designated size in the country will exceed 19.14 trillion yuan, an increase of about 3.6%, and the conversion rate of agricultural product processing will reach 72%. By 2025, the conversion rate of agricultural product processing is expected to reach 80%.
“The Hometown of Peppers” Wucheng County, Shandong Province, led by leading agricultural enterprises such as Zhongjiaoyingchao and Xinsaide, has built a modern agricultural industrial park. The annual processing capacity of peppers is more than 200,000 tons, and the processing conversion rate reaches 85%. Products such as fresh pepper sauce, pepper food, and prepared pepper dishes are very popular in the market, directly driving more than 20,000 jobs.
In the fresh pepper sauce production workshop, workers are operating machines to clean, crush, boil, and fill peppers. “Fresh peppers cost about 10 yuan per kilogram. After making fresh pepper sauce, a 50-gram jar of chili sauce can be sold for 5 yuan, which greatly increases the value.” Zhao Gang, president of Zhongjiao Yingchao Spicy Industry Development Co., Ltd. said, At present, the deep-processed pepper products are sold well in 35 countries and regions.
Let more authentic “souvenirs” be transformed into commodities of various shapes. The Ministry of Agriculture and Rural Affairs proposed that this year the agricultural product processing and distribution industry should be expanded and strengthened. Implement the promotion action of the agricultural product processing industry, and develop the primary processing, intensive processing and comprehensive utilization of agricultural products. Vigorously develop business forms such as central kitchen, direct supply and direct sales. Support leading enterprises to deploy raw material bases and processing capacity in counties, and develop a number of agricultural industrialization complexes.
The tight connection of interests and the smooth connection of production and sales allow more characteristic industries to grow into industries that enrich the people
In the Cold Chain Logistics Industrial Park in Qingshen County, Sichuan Province, baskets of citrus enter the automatic production process of fruit washing, air drying, and sorting through a conveyor. In recent years, Qingshen County has improved cold chain logistics services, and the comprehensive output efficiency of citrus has increased by more than 10%, ensuring a stable increase in fruit farmers’ income.
Xu Guizhi, a villager in Baijiachi Village, Gaotai Town, entrusted his orchard to Baijia Ponkan Professional Cooperative. From planting to fertilization and medication, pruning and weeding, to fruit sales, the whole process is covered by the cooperative. Xu Guizhi said: “In the past, an orchard could earn 5,000 yuan per mu. After entrusting it to the cooperative, it can earn more than 7,000 yuan per mu. It saves time and effort, and the benefits are high.”
The reporter learned from interviews that new agricultural management entities like Baijia Ponkan Professional Cooperatives have become the main force in the development of the local citrus industry, and agricultural social services in the modern citrus agricultural park have achieved full coverage. “In the past, the sales of citrus were done alone. The market information was not good, and the fruit was sold at a low price. Now the government has set up a platform to help us connect with the market, the sales channel has been opened, and the price of the fruit has gone up.” Fruit farmer Li Anguo said.
The connection between production and sales is smooth, “as soon as the branch is planted, it will be served on the table”. Qingshen County continues to hold activities such as the Ponkan Festival and Farmers’ Harvest Festival, organizes new business entities to participate in agricultural expos, fruit and vegetable industry expositions, etc., and conducts production and sales docking with more than 30 large supermarkets and distributors such as the Jiangnan Vegetable Wholesale Market and Baiguoyuan , establish a stable supply relationship, and connect the fresh fruit to the big market.
Not long ago, Xiayi County, Henan Province held a watermelon cultural festival at the watermelon planting base in Beiling Town, kicking off the sales of 200,000 mu of watermelon. “Xiayi Watermelon” is an agricultural product with a geographical indication. In order to make a big article on watermelon “local specialty”, the local area has cultivated 312 watermelon planting cooperatives and family farms, set up 128 “Xiayi Watermelon” direct sales points, and employs 120,000 people.
Early in the morning, at the watermelon planting base in Beiling Town, Xiayi County, Zhang Xingkang, an expert melon grower, and his wife got busy. Watching the truckloads of big and round watermelons loaded, the couple smiled, “The market is stable this year. , The price of the car is about 2 yuan per catty, and the estimated net income of my 20 acres of watermelon is more than 200,000 yuan.” Zhang Xingkang said.
At the watermelon agency, the line of cars full of watermelons is orderly. Weighing, inspecting melons, packaging, and loading onto vehicles, the “Xiayi Watermelon” was sent to all parts of the country. “Currently, about 100,000 catties can be purchased a day, and they are mainly sent to Shanghai, Fujian, and Hunan,” said Wu Tongle, a watermelon broker.
A single watermelon vine bears fruitful results in rural revitalization: the brand value of “Xiayi Watermelon” reaches 2.553 billion yuan, driving agricultural efficiency and farmers’ income.
The revitalization of the industry must work hard to link farmers with farmers. Small yellow flowers in Shanxi, apples in Shaanxi, lychees in Guangdong… Each region is accelerating the construction of a modern rural industrial system, building a platform for connecting production and sales, improving logistics and sales services, innovating the mechanism of joint agriculture and leading agriculture, cultivating new agricultural management entities, and making them bigger and stronger Leading enterprises, through the “enterprise + cooperative + farmer” and “enterprise + family farm” model, lead the villagers to enter the market and let the characteristic industry grow into an industry that enriches the people. At present, every poverty-stricken county in the country has cultivated 2 to 3 characteristic leading industries, and nearly 3/4 of the people who have been lifted out of poverty have established a close interest relationship with new business entities.
Seek benefits from industrial integration, build a whole industrial chain, and drive rural industries to improve quality and efficiency
“This is our Ningling Jinding Xiehua crisp pear. It is crispy and juicy. If you like it, hurry up and place an order.”… In the live broadcast base of Ningling County E-commerce Industrial Park in Henan Province, more than 30 live broadcasters recommended crisp pears to netizens. agricultural products. In the nearby agricultural product cloud warehouse and logistics sorting center, workers are also busy packing, loading, and transporting various agricultural products to various places.
With the help of national e-commerce in the construction of comprehensive demonstration counties in rural areas, Ningling Suli took the Internet Express. At present, the Ningling County E-commerce Industrial Park has opened more than 1,000 online stores. Through the park’s e-commerce platform, the sales volume of crisp pear products can reach more than 100,000 orders a day during the peak sales period. Ningling County sells 120 million catties of pears through e-commerce platforms every year.
A small pear grows into a big industry. “The planting area of Suli in Ningling County is stable at 220,000 mu, with a total output value of 1.5 billion yuan; the yield of Suli exceeds 10,000 jin per mu, and the per capita income of pear farmers is 26,000 yuan.” said Zhao Ya, director of the Rural Revitalization Bureau of Ningling County. It is the leading industry for poverty alleviation in the county, directly driving more than 60,000 people to increase their income, and it is an important guarantee for the local consolidation of poverty alleviation achievements and effective connection with rural revitalization.
In Ningling, pears can not only be eaten, but also seen. Every year when pear blossoms bloom, 220,000 mu of pear orchards compete for beautiful scenery, and people walk in the garden, like swimming in a painting; every autumn, the fruit is full of branches, and tourists come in droves. Lv Haitao, Secretary of the Party Committee of Shiqiao Town, said: “Pear blossom festivals and picking festivals will be held, and rural leisure and ecological tourism will be developed. The 10,000-mu pear orchard will let the villagers stretch their pockets.”
Using pears as a medium, Ningling attracts more than 800,000 tourists every year, driving the development of tourism, catering, and homestays, and promoting the integrated development of primary, secondary, and tertiary industries. Ningling County took advantage of the trend to introduce policies to encourage farmers to open farmhouses, snack bars, and picking gardens to broaden employment and income-increasing channels. Wei Daoli, a villager in Liuhuaqiao Village, opened a picking garden on the side of the road and sold special snacks, increasing his annual income by more than 20,000 yuan.
Accelerate the construction of national, provincial, city, and county modern agricultural industrial parks, guide the allocation of capital, talents, technology and other elements, further consolidate the rural industrial foundation, and activate new momentum for development. In the first quarter of this year, the country newly approved the establishment of 50 national modern agricultural industrial parks, 40 advantageous and characteristic industrial clusters, and 200 strong agricultural towns, and the construction of agricultural parks has been upgraded.
In Fangzheng County, Heilongjiang Province, the construction of the Founder Giraffe Modern Fishery Park with a total investment of 50 million yuan is being accelerated. The project integrates scientific research, production, processing and sales. After completion, it can produce 500 million Founder gibel crucian carp “Summer Flower” annually.
Fangzheng County is rich in fishery resources. Founder gibel crucian carp has a high rate of meat production, strong disease resistance, fast growth, and large individuals. It is a high-quality agricultural product recommended by the agricultural and rural departments for many years. Standing by the fish pond of Founder’s original breeding ground for gibel crucian carp, Li Guangchun, the person in charge, holds the crucian carp as colored as silver ingots in both hands, with a smile on his face: “If you want food from rivers, lakes and seas, you must seize the opportunity to do it well.”
In order to bring Founder gibel crucian carp to the market faster, with the support of the county, Li Guangchun actively cooperated with colleges and universities, enterprises, etc., starting from improving technological content and expanding brand awareness, and enhancing the production and promotion capabilities of the original seed farm. At present, the breeding area of the original breeding farm is 285 mu, with an annual output of 100 million Founder gibel crucian carp “Shuihua” and 50 million “Summer Flowers” of the original species. The radiation has driven more than 500 farmers, the development of breeding area is more than 40,000 mu, and the output value is 20 million. yuan or more.
The Ministry of Agriculture and Rural Affairs proposed that this year will vigorously develop rural characteristic industries. Highlight the requirements of “local specialties”, implement the national promotion of key rural industries, establish and improve the work promotion system, and accelerate the upgrading of the entire agricultural chain. Support the construction of a number of advantageous and characteristic industrial clusters, national modern agricultural industrial parks, and strong agricultural towns, further promote the establishment of agricultural modernization demonstration areas, and promote a number of key chains and typical counties of the entire agricultural industrial chain.
“People’s Daily” (Version 18, May 26, 2023)