According to the latest data, SUV sales in September were 852,000 units, a year-on-year increase of 16.2%. The cumulative sales from January to September this year were 6.764 million units, a year-on-year increase of 1.8%. In terms of sales volume, my country’s SUV market as a whole has increased year-on-year. However, even when the entire market is very hot, there are many unpopular models that can’t get hot. For example, the following three medium-sized SUVs have always been in the market. on the edge of the market. Let’s take a look at why their sales performance is not as expected? At the same time, I advise everyone to avoid them as much as possible when buying a car.
Guide price: 179,900-199,900 yuan
U5 is the first mass-produced model of AIWAYS AUTO. It is positioned as a pure electric mid-size SUV. After its launch at the end of 2019, AIWAYS AUTO’s goal for 2020 is to “become the leading company in the new brand and compete for sales.” No. 1 in a new car-making force.” However, as the first mass-produced car launched by a new car-making force, the AIWAYS U5 suffered the blow of “cold when it goes on sale”. According to public data, the cumulative sales volume since its launch in 2019 is only 6,273. Among them, the cumulative sales of AIWAYS U5 from January to September this year are only 662, which can be said to have hit AIWAYS in the face. In all fairness, just in terms of product strength, AIWAYS U5’s competitiveness cannot be said to be excellent, but it is not that sales are so dismal.
At present, there are two models on sale in 2021. There are two NEDC cruising ranges of 405km and 503km. The price is 179,900-199,900 yuan. From the appearance point of view, the overall performance is fashionable and atmospheric, which is in line with the current mainstream aesthetics. Its length, width and height are 4680/1865/1700 mm respectively, and the wheelbase is 2800 mm. Although the body size is quite satisfactory in its class, it is also sufficient for family cars. The whole series comes standard with a 12.3-inch central control screen, and functions such as navigation, road assistance, Bluetooth/car phone, voice recognition control, OTA upgrade and car networking have not fallen.
However, unfortunately, there is no mobile phone interconnection function, and functions such as facial recognition, front parking radar, 360-degree panoramic image, full-speed adaptive cruise, and automatic parking in place also need to be installed. For a new car-making force, richer and more advanced configuration should be higher than others. However, there is no major advantage in configuration on AIWAYS U5. Moreover, at the end of 2019, the Aiways U5 crash test score released by European E-NCAP was only three stars, which also showed the shortcomings of its own products in terms of safety, coupled with low brand recognition, who is willing to spend nearly 200,000 yuan to buy Such a car?
Weimar W6 guide price: 191,800-259,800
The WM Motor W6 is the third mass-produced model of WM Motor. It is positioned as a medium-sized pure electric SUV model. The market performance since its launch in April 2021 has not been very good. The highest monthly sales volume is 1,344 vehicles in December 2021. . After entering 2022, the sales of Weimar W6 have not improved. The cumulative sales volume from January to September this year was only 5,948 vehicles, and the average monthly sales volume was less than 700 vehicles. This sales data is difficult to compare with competing models of the same level.
In this case, Weimar Motors, whose market performance was not very satisfactory, announced the price increase of Weimar W6. Entering October 1, 2022, WM Motor will increase the price of WM Motor W6, involving three models of NEX Discovery Edition 520KM, PRO All-round Edition 520KM, and ACE Extreme Smart Edition 520KM, which will be released in the fourth quarter of this year (10 -December) to be adjusted by 2,000 yuan per month. This means that in the next 3 months, the price of Weimar W6 will be increased for 3 consecutive months, and the cumulative increase has reached 6,000 yuan.
You must know that before WM Motor announced the price increase, Li Auto had already carried out promotions, Tesla had carried out “disguised price reduction promotions”, and Xiaopeng G9 also listened to the user’s statement after it was launched, and carried out “deployment to increase models and Disguised price cuts”. As one of the new forces, the brand influence of WM Motor is far less than that of Ideal and Xiaopeng. Even compared with competing products such as Leapmotor and Nezha, it is not competitive at all, and the battery life of the same price is not as long as others. , The configuration is not as rich as others, and the power performance is not as strong as others. At the same time, there are frequent hot searches for quality issues, especially the spontaneous combustion of cars for no reason.
GAC Acura RDX guide price: 328,000-460,000 yuan
The three luxury car brands, BBA, are well-known in China. Other second-tier luxury car brands seem to have no sense of presence in front of them, especially the Japanese luxury car brand Acura. Forget it exists. The Acura RDX is a mid-size SUV owned by GAC Acura, with a cumulative sales of only 872 units from January to September this year. The marginalized Acura RDX is already in jeopardy in the Chinese market.
As a luxury model of GAC Acura, the Acura RDX is actually not bad, especially in terms of power, the whole series of 2.0T engines and 10AT gearboxes are excellent even in the mainstream domestic luxury mid-size SUV market, and Acura’s SH-AWD four-wheel drive system is also not absent. However, unfortunately, if you want to get the SH-AWD four-wheel drive system, only models with a price of more than 388,000 yuan are available, and this price range has entered the price range of Mercedes-Benz, BMW and Audi mainstream mid-size SUVs.
Although Acura RDX is positioned as a high-end product, in terms of product strength and brand promotion, compared with mainstream luxury models such as Mercedes-Benz GLC, BMW X3, and Audi Q5L, there is a big gap, even second-tier luxury models such as Volvo XC60 and Cadillac XT5. The product is also more popular than the Acura RDX. In addition, the number of dealers is too small, and maintenance and repairs in the later period will definitely be inconvenient. In addition, the sales volume of Acura’s overall brand in China is small, so the current market performance of RDX is not surprising.
Uncle Che summary
The above three models hope that everyone must be cautious when buying a car. In addition to their unreliable quality, their brand image is not very good, and the retention rate is not very high, especially the Weimar W6 and Aiways U5, which were originally new Energy vehicles don’t hold their value very well, and coupled with their low sales, that ultimately leads to a lower hold-up rate. In the fiercely competitive market environment, only by continuously improving the market competitiveness of products and brands can they survive in the current fierce competition, and the above three cars have long lost their advantages. If they do not change their strategies, they will be eliminated by the market sooner or later. . Therefore, Uncle Che advises everyone to keep their eyes open when buying a car, and be careful about models with low sales.