Before Double 11, the mobile phone market has already entered the carnival mode in advance. According to statistics, dozens of models from Xiaomi, Redmi, OPPO, vivo, Honor and other brands have received price cuts ranging from 500 to 1,500 yuan, and an average of 2,500 yuan can buy a flagship mobile phone. From the point of view of promotion, during this Double 11, the discount rate of domestic mobile phones can be called “the strongest in history”.
The prices are not mutually exclusive, and the competition around product imaging, fast charging, chips and other technologies is also a “sword and sword”.
Yesterday, Xiaomi Redmi Note 12 series mobile phone launch conference, launched the latest 210W fast charging technology, which can charge the 4300mAh battery to 100% in just 9 minutes. This also marks that mobile phone fast charging has officially entered the “single-digit” era. It is worth mentioning that as early as 2019, Xiaomi engineers were also one of the first manufacturers to complete the fast charging of 100W mobile phones.
At the same time, in order to ensure safety, the brand has also carried out a full-link system-level upgrade to batteries, chargers, and fast charging cables.
Last week, vivo officially released the imaging technology matrix and two major strategies. In the future, it will focus on the “three shoulders”, adhere to the two strategic fulcrums of joint innovation and independent innovation, and strive to build technical barriers on the mobile imaging track, and maintain continuous lead. Previously, the brand has successively launched research imaging chips V1, V1+, etc., which have made a qualitative leap in the AI image processing capability of mobile phones.
In the operating system track, Huawei, OPPO, vivo, etc. are also active. Take OPPO as an example. Previously, the brand built the Pantanal system, which is said to completely break the restrictions of different devices and different system protocols, and seamlessly interconnect various devices. Due to its innovative design ideas and technical routes, the system attracted much attention once it was released.
Some experts said that the current development speed of various subdivisions of mobile phone technology is extremely fast, but it is also gradually hitting the growth rate ceiling. For example, the emergence of Xiaomi’s 210W solution, to a certain extent, is equivalent to announcing the end of the fast-charging racing track. Therefore, while consolidating the advantages of existing subdivision technologies, mobile phone manufacturers must explore innovation in more fields and develop more business lines.
According to industry insiders, the next “technological breakthrough” of domestic mobile phones after imaging, charging, and screens may lie in folding screens. At present, Xiaomi, OPPO, vivo, and Honor have all made arrangements in this field. However, the lack of usage scenarios is still one of the core pain points of folding screen phones. According to agency statistics, many business people still use foldable mobile phones as ordinary mobile phones after purchasing them, and a series of functions such as mobile office built by manufacturers around the “folding” feature of mobile phones have not been taken seriously.
In any case, mobile phone manufacturers are so persistent in technological innovation, and the ultimate goal is to “establish a high-end brand image.” Fu Liang, an independent TMT analyst, once analyzed that technologies such as flash charging and folding screens are symbols of high-end models. “Whether it has a leading technical solution and a strong ecological chain capability has become an important criterion in the industry to measure whether a manufacturer is a mainstream manufacturer.”
【Author】 Xu Jun
[Source] Southern Newspaper Media Group Southern + Client