On October 28, 2021, “Facebook” officially announced that it was renamed “Meta”, which once again brought the “Metaverse” to the forefront. So far, a whole year has passed.
Different from the turbulent waves that swept people into the carnival when they were born, today, the waves brought by the metaverse have calmed down a lot.
A year has passed, how has the metaverse developed? We tracked the ups and downs of related concept stocks, and integrated the development status of some companies to review the past first year of the Metaverse.
Metaverse concept stocks: One year later, over 80% underperformed the broader market
At the beginning of the explosion of the Metaverse, many companies entered the market one after another, and the Metaverse concept stocks also rose, becoming the focus of the stock market.
When the tide goes out, it becomes clear who is swimming naked. It is not difficult to answer whether the concept stocks after a year will “surge” or “plummet”.
Wind data shows that among the 50 Metaverse concept stocks, from October 28, 2021 to October 17, 2022, 44 fell more than the CSI 500, and the proportion of stocks that underperformed the market reached 88%.
, the once-prominent metaverse concept stocks have fallen into the predicament of a collective landslide.
Only “Dongshan Precision”, “Siwei Tuxin” and “712” have positive gains in concept stocks, which are 26.8%, 9.0% and 8.4% respectively. Among the concept stocks with negative gains, except for the decline 3.4% of “CV shares”, the rest of the stocks fell more than 10%, “Zhuosheng Micro”, “Wingtech Technology” and “Will Shares” fell even below 50%.
None of the three Metaverse concept stocks with positive growth rates put all their “eggs” in the “Metaverse” basket, but only explored the Metaverse in addition to developing their original businesses.
For example, NavInfo’s “Metaverse” business is an attempt based on the company’s original map data system, cloud service platform, high-precision map, big data and smart city construction technologies. Its own core business can Provide assistance for the exploration of the “metaverse”.
A year ago, as long as the concept of “metaverse” was attached to it, the situation of being able to become popular all the way seems to be gone forever.
Metaverse wearable products: Taillights that can’t keep up with the concept
In the year when the concept of “Metaverse” exploded, related products were also released one after another, trying to make users feel the coming of the “Metaverse” era more truly.
Whether it is Internet companies such as ByteDance and Meta, or electrical appliance manufacturers such as TCL, they are all eager to make Metaverse products.
However, the current Metaverse products are more focused on AR and VR devices such as interactive glasses and head-mounted displays, and the application scenarios are more concentrated in daily entertainment fields such as fitness training, playing virtual reality games, and watching VR videos. The eight elements “identity, friends, immersion, low latency, diversification, anywhere, economic system, civilization” that a real metaverse product should have described in , there are still quite a few differences.
At the same time, the current Metaverse wearable devices have not yet reached the popular stage. On the one hand, their functions are relatively novel. On the other hand, the price of products ranging from a few thousand to tens of thousands is also a test for the purchasing power of users.
Metaverse Platform Products: Empty Virtual Worlds
In the wave of marching into the metaverse, companies have begun to build virtual social platforms and digital collection trading platforms by virtue of their advantages in technology and number of users. However, these virtual worlds do not seem to have gained many residents.
After Meta developed towards the Metaverse, it launched the virtual social platform “Horizon Worlds”. Users can enter the digital world and build their own virtual community by wearing the Quest helmet and using VR technology.
However, “Horizon Worlds” did not win the favor of consumers, according to the China Times,
In the virtual world developed by creators, only 9% have more than 50 visitors, and no more than 1% of users build their own virtual world through the platform,
I once thought that the metaverse world was crowded with people, but I didn’t expect it to be empty.
In addition to its virtual platform “Horizon Worlds”, the user usage of Meta software did not meet expectations. The Wall Street Journal reported on October 17, 2022 that Meta monthly active users did not reach 200,000, far less than the set this year. By the end of the year, the monthly active users will reach the goal of 500,000.
In China, the metaverse platform is not easy. “Zhongqingbao” and “Tianxiaxiu”, which initially “made a lot of noise” in the field, tried to build a virtual platform at the beginning of the explosion of the Metaverse. On September 6, 2021, Zhongqingbao announced that it would launch a meta-universe game “Brewer Master”, which is a virtual and realistic fantasy linkage simulation business. Build an avatar and start socializing, gaming, and living activities in Rainbow Universe.
However, “Beverage Master” has not obtained the game version number issued by the state, and many players have reported that it is a gimmick to sell wine online at best. Tianxiaxiu issued an announcement on November 18, 2021 after supervision and supervision, saying that Hongyu Universe products It has not yet been connected to cutting-edge hardware technology. “As an experimental product, there are greater risks and uncertainties.” In fact, the birth of these products is just a product of hype with the concept of the Metaverse, and has little to do with the substance of the Metaverse.
Even after a year of exploration, the development of the metaverse platform is not optimistic
In August 2022, Tencent announced that its digital platform collection Magic Core would stop selling digital collections; in October 2022, ByteDance announced that it would cut off the production team of its metaverse social product “Party Island”.
Even though virtual social games such as “Brewer Master” and “Rainbow Universe” have gained the popularity of “Metaverse”, they still cannot escape the fate of their performance, which is also related to the hasty release to hype the concept. The “Metaverse” virtual social game draws a big pie in the description, but the game itself is only similar to an upgraded version of “QQ Show”. Without technical support, the Metaverse platform is naturally difficult to fully develop.
According to the “Metaverse Development Research Report Version 2.0” released by the New Media Research Center, School of Journalism and Communication, Tsinghua University, the Metaverse, as the next-generation Internet and social form, needs the help of digital twin, virtual native, virtual symbiosis and virtual-real linkage technology. comprehensive application. The construction of the metaverse still has a long way to go based on what is currently possible.
Metaverse company layoffs hit
With the cooling of Metaverse concept stocks and the coldness of products, some Metaverse companies facing operational difficulties began to choose layoffs as an important means of reducing expenses.
As early as May 2022, a company in the field of Metaverse announced layoffs. In September 2022, Meta, a leader in the Metaverse industry, announced that it planned to lay off 12,000 employees, and about 15% of the company’s personnel would be affected. Metaverse enterprise development There was also a haze.
Through sorting out media reports, we have compiled a list of layoffs of some Metaverse companies, whose main business areas cover emerging concepts such as VR, NFT, virtual social networking, and cryptocurrencies.
The number of layoffs is as small as more than 20 people, and as many as tens of thousands of people are affected.
The Metaverse Enterprise, which once claimed to be the “final destination of technical people” under the background of layoffs by Internet companies, could not escape the fate of layoffs in just one year.
The fact that the product lags far behind the concept is one of the important reasons for the predicament that Metaverse concept stocks are currently facing. After all, rather than imagining the virtual world of the future, living the present is what more people care about.
Today, we are still discussing the “metaverse”, but what the “metaverse” is and where it will go, so far no one has been able to give a definite answer.
As a long-term technological wave, the metaverse is not an outlet, but a precipitation that requires continuous exploration. It remains to be seen what the future of the Metaverse will be.