Twitter’s “Era of Musk” is officially on!
Around 1 a.m. Friday, Tesla CEO Elon Musk retweeted a picture showing Musk talking to employees in a coffee shop at Twitter’s headquarters.
The media quoted people familiar with the matter as saying that Musk completed the $44 billion acquisition of Twitter. After six months of public and legal wrangling, the world’s richest man has officially “joined” the troubled social network, media: Musk is reported to be planning to serve as Twitter’s CEO.
And just yesterday, Musk changed his Twitter profile to “Chief Twit” and posted a video in which he wrote a pun, “Enter Twitter HQ and let it sink in! (let that sink in)”.
“First Fire”: Fire CEO, CFO, freeze and check all code
Three fires after the new official took office, Twitter has undergone great changes, the former CEO, CFO resign, freeze and check all the code…
As soon as Musk took office, he blew the management and fired several former Twitter executives. According to people familiar with the matter, CEO Parag Agrawal, CFO Ned Segal and legal policy, trust and security head Vijaya Gadde were all fired. The company’s general counsel, Sean Edgett, was also ousted. Executives were rushed out of the building, people familiar with the matter said.
CNBC’s David Faber said former CEO Parag Agrawal and CFO Ned Segal have left Twitter’s San Francisco headquarters and will not be returning to the company.
Separately, Twitter’s engineers were no longer able to make changes to the code, and Tesla’s engineers came in to check, people familiar with the matter said. People familiar with the matter said this was to ensure there would be no changes to the product until the deal closes. Twitter has implemented a similar freeze since April when the deal was first announced.
Musk wants Twitter to be the most respected advertising platform
Regarding the previous rumors, Musk also clarified.
75% layoffs? According to previous media reports, after acquiring Twitter, Musk plans to reduce Twitter’s 7,500 employees to more than 2,000 in the next few months. After coming to the Twitter building on the 27th, Musk gave Twitter employees a reassurance, saying that he did not plan to lay off 75% of the staff.
Freedom of speech, no consequences for what you say, cancel content moderation? Musk said Twitter clearly can’t be a “hell of indulgence,” but Twitter should be more careful about deleting tweets or closing accounts. Musk has said that he wants to restore the account of former US President Trump.
Potential conflict of interest in car advertising, with some advertisers even worried that he will remove the ad from the platform entirely? Musk stated:
When done well, advertising can please, entertain, and help you. It can show you a service, product or medical treatment that you may have never known about but that is useful to you. To do this, it’s critical to show Twitter users ads that are as relevant to their needs as possible. Low-relevance ads are spam, but high-relevance ads are actually content!
Fundamentally, Twitter aspires to be the most respected advertising platform in the world , one that makes your brand stronger and your business better.
Musk also noted:
Having a common digital town is important to the future of civilization. That’s why I bought Twitter. I’m not doing it to make more money, I’m doing it to help the people I love.