Meta pledges not to use rival ad data for Facebook Marketplace

May 27 news, the United Kingdom’s Competition and Markets Authority (CMA) released a report today, said Meta company to its commitment, will not use advertising data obtained from competitors to improve Facebook Marketplace.

The CMA launched an investigation in June 2021, accusing Meta’s Facebook Marketplace service of unfair competition.

The CMA argued that Meta’s bundling of the Facebook Marketplace service with Facebook, the main social network, gave it a “substantial distribution advantage” over competitors.

Facebook has billions of monthly active users and millions of active advertising owners around the world. CMA believes that whether Facebook users are willing or not, they will automatically access Marketplace.

Facebook Marketplace is a place to discover and buy things, but posting something for sale is not the same as creating a paid ad to show people shopping on Marketplace. By creating a Marketplace ad, you can promote your business to more users on the shopping platform.

Note from IT Home: However, this promise will not be fulfilled immediately. Meta Company promises to take effect within December, or on June 30, 2024 (whichever is later).

[Source: IT Home]