Every reporter: Ding Zhouyang Every editor: Liang Xiao
Constantly changing cutting-edge technology has given wings to the development of the network audio-visual industry. AIGC, Metaverse and other deep-integrated virtual reality communication technologies will give new momentum to the next decade of network audio-visual.
As a new highland of the digital economy, the Metaverse is the new frontier of a cyber power and digital China, a new field and a new track for the deep integration of the digital economy and the real economy, and a new momentum and new advantage for the high-quality development of the digital economy. It is predicted that the metaverse will account for 30% of the total digital economy in 2032.
On March 30, the 10th China Network Audiovisual Conference opened. Liu Xin, Secretary of the Party Committee and General Manager of China Mobile Migu, delivered a speech on “digital and real integration” at the conference forum. He said that computing power is becoming a new driving force for the integration of energy and information to drive the evolution of information civilization to a higher stage – metaverse civilization. A new information service system consisting of connections, computing power, and capabilities has become a common demand of the whole society. China Mobile will work with its partners to strengthen in-depth collaboration and joint innovation with audio-visual partners, and continue to cultivate new industries, new formats, and new models such as metaverse and industrial Internet.
Liu Xin, Secretary of the Party Committee and General Manager of China Mobile Migu Company
Image source: Photo provided by the organizing committee
Liu Xin said that based on the understanding of the above-mentioned development trends, China Mobile relies on the new technology of digital and real integration to open up a new track in the audio-visual industry, and explore the audio-visual experience of Metaverse + sports events in 2022. For example, the 5G Winter Olympics Metaverse, Qatar World Cup Metaverse, etc. “We will make every effort to build a new information infrastructure for the digital economy based on “5G + computing power network + smart middle platform” as the focus; through innovative construction of a new information service system of “connection + computing power + capabilities”, empower thousands of industries, Promote the deep integration of the digital economy and the real economy.”
“In 2022, based on the people’s demand for beautiful audio-visual content, we have created multiple audio-visual experiences such as the 5G Winter Olympics Metaverse and the Qatar World Cup Metaverse. Among them, the 5G Winter Olympics Metaverse has a total network playback volume of 34 billion , with 511 hot searches on the whole terminal, 71.1 billion popularity on the whole network, and 67 million overseas exposures; 36 billion content broadcasts on the World Cup Metaverse, 2079 hot searches on the whole terminal, 104.1 billion popularity on the whole network, and a brand communication index of 977, ranking No. Ranking second in the industry, it has effectively realized the unification of social benefits and economic benefits of central enterprises.”
daily economic news