[gearbest News] At present, the warm-up battle for “Double 11” on various platforms has begun. In addition to electronic products such as mobile phones and tablets, home appliances are also very popular categories. Whether it is a large home appliance that is necessary for life or a small home appliance that improves the quality of life, it has attracted the attention of consumers. On October 28, JD.com said that since the start of the JD.11.11 pre-sale period on October 20, the overall pre-sale order amount of JD.com home appliances has increased by nearly 50% year-on-year.
From 20:00 on October 20 to 24:00 on October 27, 2022, the amount of pre-sale orders for major home appliance brands such as Haier, Midea, Little Swan, TCL, and Gree increased by more than 70% year-on-year, and the number of orders for home appliances “buy multiple” users increased year-on-year over 60%.
At the same time, in terms of digital electronics, the pre-sale orders for the Honor Band 6, which only sells for 99 yuan, increased by more than 23 times year-on-year, and the sales of folding screen mobile phones increased by more than 300% year-on-year. More than 300%; VR glasses increased by more than 3 times year-on-year, and categories such as game projection, mirrorless cameras, and game consoles all increased by more than 100% year-on-year.
In addition, at 8:00 p.m. on October 24, the pre-sale orders for the beauty category of JD.com’s new department store increased by more than 10 times year-on-year. In addition, on the 24th, JD.com’s new department store industry belt merchants ushered in a concentrated outbreak, and the overall sales increased by over 210%. The official pointed out that many merchants have achieved upgrades and leaps in Jingdong 11.11.