JD.com’s 11.11 pre-sale report: sales of folding screen mobile phones have increased by more than 300% year-on-year

36氪 was informed that JD.com released the 2022 11.11 pre-sale report. JD.com’s 11.11 mobile phone communication category pre-sale saw a new growth. During the pre-sale period, the sales volume of the folding screen mobile phone category increased by more than 300% year-on-year; the offline retail turnover of the mobile phone category increased by more than 8 times year-on-year. The number of users who use the trade-in method to buy new mobile phones has increased by more than 300% year-on-year. The pre-sale of digital products is also dazzling. VR glasses increased by more than 3 times year-on-year, and categories such as game projection, mirrorless cameras, and game consoles all increased by more than 100% year-on-year.