[CNMO News] At 8 p.m. on October 20th, the pre-sale of JD.com 11.11 officially opened, taking the lead in launching the Double 11 event. On October 28th, JD.com officially stated that the doubling of good pre-sale items has stimulated consumption enthusiasm on JD.com 11.11. In fact, buying some “good products” and “top-notch products” has become the pursuit of a large number of consumers. Among them, the sales of folding screen mobile phones have increased by more than 20% year-on-year. 300%, loved by many consumers.
Official data shows that during the period from 20:00 on October 20 to 24:00 on October 27, 2022, the sales of folding screen mobile phones increased by more than 300% year-on-year, and the pre-sale orders of the Honor Band 6, which only sold for 99 yuan, increased year-on-year. More than 23 times; the number of users who buy new mobile phones by trading in old ones has increased by more than 300% year-on-year.
JD.com double 11 pre-sale folding screen mobile phone category sales increased by more than 300% year-on-year
Not only that, but other aspects have also ushered in considerable growth. The order volume of home appliances “buy multiple pieces” users increased by more than 60% year-on-year; the pre-sale period of the Xiuwen kiwi landmark industry belt increased by 298% year-on-year; 1,000 Armani watches exceeded The pre-sale at a low price of 10% was sold out within 5 minutes after the launch, and the pre-sale order for basketball shoes was 43 times that of the same period last year.
In addition, many merchants have achieved upgrades and leaps in Jingdong 11.11. The traffic of more than 3,000 small and medium-sized merchants on the computer digital open platform increased by more than 100% year-on-year; on the 24th, JD.com’s new department store industry belt merchants ushered in a concentrated outbreak, and the overall sales increased by more than 210%.