Time comes to the fourth quarter of 2022, and the smartphone market research reports on the previous quarter are emerging one after another. Now, Canalys has released a report on the overall shipments of the domestic smartphone market in the third quarter of 2022.
The report mentioned that in the third quarter of 2022, the domestic smartphone market shipped 70 million units, a slight improvement compared to the second quarter, but the market still hovered at a low level, down 11% year-on-year.
Analysis by Canalys shows that “Apple achieved significant growth in the third quarter.” “However, the lackluster demand for the base version of the iPhone 14 shows that even Apple cannot completely escape the current situation of weakening consumer demand in the market. In the strong market of Android manufacturers Under the competition, Apple also has to take aggressive promotions on its entry-level versions and previous models, especially in the price range of 5,000-6,000 yuan.”
At the same time, the analysis also mentioned, “Manufacturers are seeking breakthroughs in the high-end. Vivo continues to improve imaging capabilities on the flagship X series and OPPO is investing in the construction of a cross-terminal ecosystem.” “Among the top five manufacturers In addition, Huawei has once again achieved growth with the Mate series that only supports 4G, showing that the channel and consumer demand for Huawei’s retention cannot be underestimated.”
At the same time, the report also mentioned the specific shipment ranking of the domestic smartphone market in the third quarter of 2022.
Among them, vivo shipped 14.1 million units, accounting for 20% of the market share. Although both shipments and market share decreased compared with the same period last year, it still ranked first in the market.
OPPO (including OnePlus) shipped 12.1 million units, with a market share of 17%, ranking second. Honor shipped 12 million units, with a market share of 17%, ranking among the top three.
Apple shipped 11.3 million units, with a market share of 16%, ranking fourth. Its shipments and market share have both increased, and it is the only one among the top five manufacturers to have positive year-on-year growth.
Xiaomi shipped 9 million units, occupying 13% of the market share, ranking fifth.
As far as the overall shipment situation is concerned, Apple’s performance is better. Although it ranks third, it has a good year-on-year growth performance in terms of shipments and market share. Vivo continues to occupy the first position in the domestic smartphone market, mainly due to its various high-end devices and multi-positioning product line strategies.