According to data from mobile application market research firm Appmagic, the new card game “Marvel Snap”, developed by former Hearthstone director Ben Brode’s new studio Second Dinner and released by Chaoxi Guangnian, attracted more than 5.3 million downloads in its first week. , in-app purchase revenue exceeded $2 million.
According to Sensor Tower, another agency, Marvel Snap currently leads the iPhone free game download charts in both the U.S. and Canada, and tops the same list in several other countries, including the U.K., France, Germany, and Italy. . “Marvel Snap” has not landed in the Chinese market for the time being, ranking 6th and 7th on the iPhone free game download list in South Korea and Japan respectively.
On the Google Play Store, the game currently leads the free-to-play download charts in Canada, France, Germany, the UK and Italy, 2nd and 3rd in the US and Canada, and 4th and 5th in Japan and South Korea, respectively. .
If you compare it horizontally with several other high-profile mobile games that entered the market this year, “Marvel Snap” performed quite well in the early days of its release. According to data from Appmagic, Blizzard’s “Diablo” IP mobile game “Diablo: Immortal” was downloaded 6.1 million times in the first week, with revenue of about $11.5 million; Phantom Tower’s first-week downloads and revenue were 2.1 million and $8.7 million, respectively. EA’s “Apex Heroes Mobile Game” attracted about 10 million downloads in its first week of launch, with in-app purchase revenue of about $3.6 million.
From the perspective of downloads, the United States is the number one market for “Marvel Snap”, which has accumulated 1.3 million downloads in the United States. Brazil (433,000), Italy (342,000), Indonesia (325,000) and Thailand (256,000) ranked second to fifth in this statistic, respectively.
In terms of revenue, the current cumulative revenue of “Marvel Snap” in the United States has reached 1.2 million US dollars, and its regional markets ranked second to fifth in terms of revenue are the Philippines (US $ 186,000), South Korea (US $ 142,000), and Australia. ($141,000) and Japan ($133,000).
From a platform perspective, Marvel Snap has been downloaded 3.8 million and 1.5 million times to date on the Google Play Store and Apple’s App Store, respectively. However, the game has already grossed about $1.3 million on the App Store, significantly ahead of its Google Play revenue ($737,000).