From sporadic trade to large-scale going overseas, China’s auto industry has been expanding outward for more than half a century, and exports have become an important force driving the development of China’s auto industry.
According to statistics from the General Administration of Customs, in the first eight months of 2022, China’s automobile exports have surpassed Germany and ranked second in the world. As the backbone of China’s auto industry, from January to September this year, BAIC Group exported more than 82,000 vehicles, a year-on-year increase of 30%.
BAIC Group told the reporter of “China Business News” that in recent years, BAIC Group has built its core competitiveness in overseas markets through technological innovation, actively integrated into the new dual-cycle development pattern, comprehensively exported products, technologies and systems, and explored a BAIC-specific overseas approach. road. Up to now, BAIC’s commercial vehicle and passenger vehicle sales network covers more than 110 countries around the world, and more than 2,000 distribution outlets provide high-quality products and services to consumers around the world.
Take advantage of businessmen to enter independent brands and sell well overseas
On October 22, local time in South Africa, BAIC Motor’s first batch of 200 Rubik’s Cube right-hand drive vehicles successfully arrived at the Port of Durban, South Africa. This is the first batch of Rubik’s Cube right-hand drive vehicles to be exported and will be officially launched locally in mid-November.
Equipped with magic nuclear power, optional four driving modes, door handle “ice-breaking function”, rich active and passive safety configuration… South African authoritative media gave high praise to this latest masterpiece of BAIC’s own brand.
Looking back on the overseas trip, BAIC has continued to accelerate the pace of “going out” for more than ten years.
As early as 2004, the commercial vehicle segment represented by Beiqi Foton took the lead in starting the process of BAIC internationalization; in 2009, BAIC started its independent passenger vehicle overseas business through mergers and acquisitions and independent research and development by utilizing global talents and technical resources; in 2013 , and established BAIC International as a unified platform for overseas business of autonomous passenger vehicles.
The 20th National Congress of the Communist Party of China proposed to adhere to a high level of opening up to the outside world and accelerate the construction of a new development pattern with the domestic cycle as the main body and the domestic and international dual cycles mutually reinforcing. Adhere to the theme of promoting high-quality development, enhance the endogenous power and reliability of the domestic cycle, and improve the quality and level of the international cycle.
BAIC Group said that BAIC Group is actively integrating into the dual cycle and is further accelerating the pace of internationalization.
In the passenger car segment, BAIC International’s core overseas markets are located in South Asia, the Middle East, Central America, and South America. The BAIC brand reputation continues to improve, and many products such as BJ40, X7, and Rubik’s Cube are very popular.
In the commercial vehicle segment, BAIC Foton continues to lead, ranking first in China’s commercial vehicle exports for 11 consecutive years. The export volume and market share continue to rise. Medium and heavy trucks, pickups, new energy and other products are favored by overseas consumers. Electric light trucks and Electric VAN and other models have also passed the EU WVTA standard certification and entered developed markets such as Europe.
Technology and system operation “combined boxing” to take the road of BAIC’s characteristics to go overseas
In recent years, by seizing the development opportunities of the “New Four Modernizations”, the independent innovation capability of my country’s auto industry has been continuously enhanced, driving products and brands upward, creating opportunities for “overtaking on bends” on the international track.
BAIC Group said that behind the continuous efforts of BAIC Group’s “going out”, it is the strong support of scientific and technological innovation.
According to him, in Vietnam, the Beijing X7 with continuous orders and the newly popular BJ40 also deeply impressed consumers with the advantages of technology and fashion. Championship for two years. In Dubai, the powerful off-road performance and high intelligence of BJ40 have been recognized by UAE consumers. Relevant data shows that in the past year, the sales volume of BAIC brand agents in the United Arab Emirates has increased by 200%. In Latin America, the local market is similar to the domestic market. In recent years, the main consumers have become younger, and their interest in technology allocation is high. With the changes in market demand, BAIC has quietly completed product iterations.
“Going out with high-quality products and going out with technical strength are the epitome of BAIC’s new attitude to go overseas,” said BAIC Group.
At the same time, BAIC has also actively carried out technology export in new energy, intelligent network connection and other core automotive technologies.
For example, BAIC BJEV has built the first BE21 platform with a fully redundant architecture with the technical characteristics of high safety, strong intelligence and high performance, and E/E architecture. A technology exporter that licenses patents in developed countries. Beiqi Foton provides product technology and Foton Piaggio produces light commercial vehicles in Italy, and has won a large sales order in the European market. This product is China’s first micro-card that meets European standards, realizing the first export of Chinese commercial vehicle companies to Europe. A technological breakthrough.
In October this year, the invention patent of “Remaining Range Estimation Method, System and Electric Vehicle of Electric Vehicle” of Jihu Automobile passed the European substantive examination and was authorized by the European Patent Office, becoming the first overseas patent of BAIC Group in the field of electric vehicle control , further improving its influence and voice in the field of electric vehicles.
“Accelerate the implementation of the innovation-driven development strategy, and accelerate the realization of high-level scientific and technological self-reliance.” BAIC Group said that BAIC Group will adhere to scientific and technological innovation, further enhance product strength and brand strength, and continuously consolidate the confidence and strength of “going out”.
In addition, BAIC’s international development path is not just the simple output of products and technologies. It builds an export business system, deploys global R&D centers, acquires international parts companies, integrates into Daimler’s global supply chain, and expands Beijing Hyundai’s used cars and complete vehicles. With measures such as exporting and promoting the BAIC South Africa project, BAIC Group has made a set of “combination punches” for international development.
BAIC Group stated that at present, BAIC has basically established an international development system covering the entire value chain of research, supply, production, sales and service, as well as the two major business segments of commercial vehicles and passenger vehicles. In the future, we will seize the window period for the rapid development of overseas business, deepen and penetrate the core market, continue to strengthen open cooperation, improve the level of overseas channel construction, continue to deepen the network layout, and further promote the development of overseas business from quantitative change to qualitative change.
(Editor: Zhang Shuo proofreading: Yan Jingning)