Google has acquired AI avatar startup Alter for about $100 million, according to people familiar with the matter. It is reported that Google’s acquisition is aimed at promoting the development of its content and games in order to better compete with TikTok.
Based in the U.S. and the Czech Republic, Alter, originally called Facemoji, provides a plug-and-play technology platform that helps software developers integrate avatar systems into their games and applications. Alter has raised $3 million in seed funding from institutions including Play Ventures, Roosh Ventures and Twitter.
The acquisition was completed about two months ago, the sources said, though neither company has disclosed relevant information to the outside world. Some Alter executives updated their LinkedIn profiles to say they had joined Google.
Recently, a Google spokesperson replied to overseas platform TechCrunch that Google had acquired Alter, but he declined to disclose the details of the transaction.