DoNews October 28 news (Tian Xiaomeng) Recently, Ericsson Consumer Lab released the report “5G: A New Wave of Development”. The report examines the impact of 5G on early adopters following its national launch, and measures the intent of non-5G subscribers to adopt the technology and their associated expectations. The report predicts that at least 30 percent of smartphone users intend to sign up for 5G services within the next year.
Data tracked by Ericsson covers the countries and territories that have released 5G since 2019, and the new consumer survey has helped Ericsson Consumer Labs identify six key trends affecting next-generation 5G adoption.
1. Solid 5G adoption: By 2023, at least 100 million consumers in 37 markets are likely to use 5G. 80% of existing 5G users do not want to go back to 4G.
2. The next wave of users is demanding: Early adopters are concerned about the innovative services brought by 5G, and the next batch of 5G users have high expectations for 5G performance, especially network coverage.
3. Perceived 5G availability is becoming the new benchmark for consumer satisfaction: While 5G population coverage has exceeded 60% in most markets, only 33% of 5G users consider their 5G connection time to exceed 50%.
4. 5G is driving the use of augmented video and augmented reality: Compared to 4G users, 5G users now spend two more hours per week on AR apps than 4G users, doubling from 2020.
5. The 5G monetization model is expected to continue to evolve: 60% of consumers expect 5G, in addition to bringing more data and faster speeds, should also provide network capabilities tailored to meet specific needs.
6. 5G adoption is paving the way for the Metaverse: 5G users spend an average of 1 hour more per week on Metaverse-related services compared to 4G users. They also expect that by 2025, the time spent on video content on mobile devices will increase by 2 hours per week, with 5 hours of that being watched on AR/VR glasses.