This year, China’s auto industry has been advancing rapidly. According to statistics from the General Administration of Customs of China, as of September, the overseas export volume of my country’s automobiles has reached 1.91 million. For most people, this is just a series of numbers, but behind the numbers reflects an unchangeable fact, that is, the sales volume of China’s auto industry has surpassed Germany, ranking after Japan, and becoming the world’s second largest auto exporter. Of course, in the field of new energy, BYD’s performance far exceeded expectations. Not only is it gaining momentum at home, but its sales abroad are also rising linearly.
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Take September as an example, the month-on-month growth rate of BYD’s new energy passenger vehicle exports exceeded 50%, a growth rate that was beyond people’s expectations. Of course, in order to better promote the development of new energy vehicles, BYD also signed cooperation agreements with multinational enterprises from September to October. Obviously, BYD’s new energy vehicle has become a model for China’s auto industry to go overseas.
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It is worth mentioning that BYD held an online press conference for new energy vehicles in September, and at the same time launched 3 vehicles in one breath, they are Han, Tang and Yuan PLUS. Once these three cars were launched, they attracted the attention of many overseas consumers. Among them, the price of Yuan PLUS in Germany is set at 38,000 euros, and the pre-sale price of Han and Tang in Germany is 72,000 euros, which is much higher than the domestic price.
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Once upon a time, the premium of foreign brands did not match the attributes of their products, which made many Chinese dare not speak out. Although it is said that many times we know that we will be cut again, but we have no choice but to accept it silently. But now our own brands have enough confidence to sell high prices in foreign markets. What does this mean? This shows that we have technology, strength and confidence, and we just came to the foreign market to get a share of the pie.
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As the saying goes, “If you don’t take a few steps, you won’t go a thousand miles.” The reason why BYD is so confident to sell products at high prices abroad is of course inseparable from the support of technology. This is because BYD continues to insist on technological innovation, in order to win today’s triumphant progress. Among them, the technologies that we are more familiar with include blade batteries, DM-i super hybrids, and e-platform 3.0 and other advantageous technologies.
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Recently, the safety test results of the European New Car Safety Assessment Association (Euro NCAP) in 2022 have been newly released. Among them, BYD ATTO 3 (the domestic name Yuan PLUS) has passed various rigorous tests and obtained a five-star safety rating. This also shows that as long as users use it safely and at ease, the brand’s reputation will naturally be recognized by users.
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BYD’s new energy vehicles are now well-known at home and abroad, but BYD’s layout is far from limited to the automotive industry. In the future, BYD will also devote itself to the fields of rail transit, new energy and electronics. Through this series of development, BYD has strong competitiveness in the future market. Of course, I hope that in the future, BYD can give full play to its own advantages and use technological innovation to continuously change the way people travel, so as to satisfy everyone’s yearning for a better life and happy car use.