From the “small thatched cottage” on the deserted beach in 1997 to the “100 billion group” with an annual revenue of nearly 150 billion yuan in 2022, Chery has spent 25 years writing its own legend. Facing the future, Chery Automobile also has a clear strategy, which is the “Yaoguang 2025” strategy. As Yin Tongyue, chairman of Chery Automobile said: “Yaoguang 2025” strategy is Chery’s “charge” and “manifesto” to deepen the transformation of global technology companies, and it is also a brave step for Chery to step up and carry the mission and responsibility of a national brand. the climb.
When it comes to strategy or planning, Drucker, the father of modern management, once said: Strategy is not about thinking about what we will do in the future, but what we do now to have a future. Based on the present and thinking about the future, technology is the foundation of transformation. For Chery Automobile, it currently has four core technologies and 13 core technologies of Mars Architecture, Kunpeng Power, Lion Technology, Galaxy Ecology, and builds a technological innovation chain for the new era.
Among them, lion intelligence is the top priority, representing the thinking of car companies on intelligence. On October 27, Chery Automobile’s high-end brand Xingtu Automobile held the Yaoguang Laboratory-Lion Ecology 2023 Media Analysis Conference with the theme of “Yaoguang Sees the Future”, interpreting the multi-dimensional layout of the Lion Ecology 2023, and exploring Yaoguang Ecology 2023. The Wisdom Mystery of Light Smart Cockpit!
At the analysis meeting, He Lei, Director of Starway Intelligent Cockpit Development, said that Lion Ecology 2023 is the specific implementation of Yaoguang’s 2025 strategic plan. Smart driving ecology, smart cloud ecology, smart cabin ecology, smart data ecology, and build a lion ecological intelligent ecosystem. It drives product design and innovation with data and user experience, creates scenario-based services and user value, and will continue to promote intelligent evolution in the future.
Using technology to illuminate high-end, Xingtu brand enters the 2.0 era
From its appearance at the Frankfurt Motor Show on September 12, 2017, it is no exaggeration to say that the high-end journey of the Starway brand has been “honing a sword in five years”. In the past five years, Starway Motors has achieved rapid development in terms of technology, products, marketing and channels. In terms of sales volume, the sales volume of Starway from January to September this year reached 36,412 units, a 67% year-on-year increase, realizing the rapid development of the brand and becoming the first independent auto brand whose overseas sales exceeded domestic sales.
Speaking of overseas markets, at the analysis meeting, Fan Xing, deputy general manager of Starway Marketing Center, introduced to everyone that the Starway brand, after three years of profound accumulation, has not only been recognized by domestic consumers, but also shined on the domestic and overseas market stages. In 2023, Starway’s global presence will reach 20 overseas countries. Today, with the continuous advancement of the globalization process, Starway has officially entered the brand 2.0 era, opening a new chapter of development. The Yaoguang model is the strategic model for Starway to move towards the 2.0 era of independent and upward branding.
Chery has always been famous for its engine technology, so it always gives people the impression of a “technical man”. Now this “engineering man” is climbing the peak in the field of intelligence, I believe it will not disappoint. Now, with the arrival of Xingtu Yaoguang, Chery is leading Chery with intelligence.
Building a 400,000-level stronger intelligent cockpit, how Yaoguang can make dreams illuminate reality
In this era of intelligent interconnection, intelligence is definitely an important factor to test a car or a car company. As the first model of Lion Ecology 2023, Xingtu Yaoguang will inevitably bring together the most cutting-edge technical force of Xingtu, starting from user scenarios, using many smart black technologies, to achieve a comprehensive upgrade of high-end and intelligent experience, and set off a new car intelligence Sina Tide to create a 400,000-level stronger smart cockpit!
Specifically, Yaoguang has built a top-level Zhixin Haomeng through the four dimensions of strong architecture, strong hardware, strong audio-visual and intelligent driving, and achieved a stronger intelligent experience at the same level. At the architectural level, Yaoguang has applied the latest EEA4.0 electronic and electrical architecture to achieve faster transmission and intelligent iteration with Gigabit Ethernet, soft-hard separation and full-vehicle OTA functions.
Not only that, Yaoguang has also built 7 top smart supplier alliances to achieve stronger hard core strength in hardware. At the audio-visual level, Yaoguang’s new HMI interface follows the latest aesthetic and simple design principles to create a three-dimensional vision, and has a 24-hour day and night mode, bringing the ultimate visual enjoyment.
In the intelligent assisted driving that everyone is most concerned about, Yaoguang has the leading L2.99 intelligent driving assistance system at the same level, has the AVP autonomous valet parking function, can automatically memorize the parking space, solve the problem of reversing and leaving the warehouse, and also has NOC navigation The assisted driving function supports automatic overtaking and lane change, automatic adjustment of cruising speed, automatic on-ramp and high-speed switching, and realizes the double improvement of safety and convenience. From the point of view of intelligent assisted driving, Xingtu Yaoguang has reached the forefront of the industry, and it is fully comparable to the new forces of car-making, which is enough to witness its excellence.
Of course, when it comes to intelligence, how can we not mention intelligent interconnected systems. In this regard, Yaoguang is equipped with the golden combination of Snapdragon 8155 smart chip + Android11, which can easily realize the quick start of the car within 4 seconds, the voice dialing in 4 seconds, the face recognition in 5 seconds, and the completion of more than 20 continuous voices in 30 seconds. Enter and other operations, and bid farewell to the long wait from now on. In addition, in terms of smart scenes, Yaoguang supports the function of emotion recognition, and can actively push relevant playlists through emotions, becoming a close partner to adjust users’ emotions. At the same time, it also has four-tone zone technology, which can realize precise voice control at all positions in the car. Even in high-speed or noisy environments, rear passengers can achieve accurate voice recognition.
What’s more worth mentioning is that Yaoguang also has the first technology super ID function, which can realize “one person with multiple cars, one car with multiple people” cross-car login. When exchanging cars with friends, you can switch your account and use it. Face recognition, voiceprint, NFC, Bluetooth, mechanical keys and other methods can be used to quickly bind accounts. Users do not need to change their original travel habits, and they can “control” at will, truly realizing thousands of people and thousands of faces.
There is no doubt that for Yaoguang, intelligence has become an important selling point, achieving 400,000 leapfrog smart cockpits. We believe that Yaoguang will realize the high-level evolution of intelligent technology, which will not only demonstrate the high-end strength of China’s intelligent manufacturing, promote the upward development of Xingtu brand, but also stir up the high-end intelligent SUV market and lead the new era of China’s automobile intelligence!