Beijing off-road has become the first domestic brand to preserve its value. The less the function, the better the preservation?

Recently, the annual (2022) China Automobile Preservation Rate List has been officially released. The list is supported by data provided by the authoritative research organization JDPower and enjoys a high degree of recognition both inside and outside the industry. , Next, let’s take a look at the current models with the highest value retention rate in each market segment, and what countries and brands are they?

First of all, let’s take a look at the overall brand list. There is no surprise. This time it is a 4+1 combination, that is, a stable combination of four Japanese joint venture car companies + Porsche. Among them, Lexus ranks first with a three-year retention rate of 68.51%, while GAC Toyota ranks first. It is 59.68% to become TOP5.

The second is the list of joint venture brands. You can see that all five joint venture car companies of Liangtian Yishan in China are on the list, and only BBA, a luxury brand, can compete with German cars. FAW-Volkswagen and Kia The three-year value preservation rate of 50.38% and 49.98% respectively ranked ninth and tenth. In fact, except for Kia, it is not surprising that the above-mentioned brands can be listed on the list. After all, the market performance of these joint venture car companies is relatively strong, and they have a huge number of people in China. From this point of view, although the market share of Korean cars has declined in recent years, the recognition of the entire market is still good.

Next is the list of independent brands, which is more interesting. The well-known independent manufacturers such as Changan, Great Wall, and Geely are either not on the list, or they are ranked at the bottom of the TOP10. Specifically, Beijing Off-Road ranks No. 1 independently with a three-year value retention rate of 53.25%, while Haval, an SUV expert, ranks 10th with a three-year value retention rate of 46.84%. There is a great contrast between the two independent brands. It is quite unexpected indeed.

Just like everyone ridiculed that Japanese cars have a high value retention rate because of “less functions and not easy to break”, Beijing Off-Road as a domestic brand focusing on the manufacture of hard-core off-road vehicles, its well-known products such as BJ40, BJ80, etc., the electrical components are really used Not much, but we can’t deny that people have done a good job in the quality of the car. Otherwise, off-road enthusiasts who have higher requirements for vehicles would still pursue Beijing off-road in the second-hand market and push it to the No. 1 domestic brand in terms of value preservation rate. What about the throne of one? Everyone says yes.

Then there is the list of specific market segment preservation rates. We won’t go into details about this. Let’s look at the table for yourself.

We mainly focus on the value preservation rate of self-owned brand models, which are NO.1 in their respective market segments: small car is Baojun 310, compact is Venucia D60, small SUV is Geely Vision X3, compact SUV is Lynk & Co 01. The mid-size SUV is GAC Trumpchi GS8, the medium and large SUV is Haval H9, and the MPV is Trumpchi M8.

In fact, it is not difficult to see that the models with the highest value preservation rate in the above-mentioned (Chinese brand models) market segments are basically the hot-selling models that once became popular. Recognized by the audience, reflected in the brand influence, product strength and service level and other dimensions.

For example, although Baojun 310 is already a “defunct model”, the car sold 30,000 units per month at its peak, ranking first in the sales list of self-owned brand cars. Baojun has enough stores and can still provide users with after-sales and maintenance services, so its value preservation rate will still be the first in the independent small car market in 2022.

In other words, the explosion of a new car in the market can only prove that its product strength has been recognized. If the value preservation rate of the car can remain at a high level in the future, it will prove that the car company has established a customer experience management system throughout the entire life cycle. shape its brand value.

Judging from the real feedback from users and sales performance, the success of the Trumpchi M8 is obvious to all. The three-year value retention rate of the Trumpchi M8 is 63.71%, which is behind the Honda Elysian (the first in the MPV field). 67.55%) is only less than 4%, and they are in the first echelon of MPV preservation rate, while the Buick GL8 following them is only 60.57%, and there is already a fault between them.

write at the end

There is no doubt that with the rise of China’s auto industry, we can see that more and more domestically produced cars are welcomed by consumers in the second-hand car market, which all proves the progress of Chinese brand cars in quality. So what do you think of this list of retention rates?