Zhongguancun Online News: Today, Apple announced its fourth quarter 2022 revenue report, with a total revenue of $90.15 billion, iPad revenue of $7.17 billion, a year-on-year decrease of 13.06%; iPhone revenue of $42.63 billion, a year-on-year increase of 9.7%; wearable devices , Home & Accessories revenue of $9.65 billion. Its revenue in Greater China was $15.5 billion, up 6% from the same period last year.
Apple CFO Luca Maestri said that the latest iPhone 14 series set a new record for September sales. Some analysts said that although the iPhone 14 Pro series has a significant upgrade compared to the previous generation, the iPhone 14 standard version and iPhone 14 Plus are slightly less sincere, and the sales of the Pro version may account for more than 60% of the series, while the iPhone 12, iPhone 13 sales appear to be more even.
Although Apple is trying to convey a signal to the outside world that the iPhone series is selling well, it is worth noting that this year’s iPhone series will be released a week earlier than previous years, and its monthly sales figures are also different from previous years.