After 7 months, Kuaishou resumed the external chain with and Taobao

21st Century Business Herald reporter Yang Qingqing reported in Beijing

 On October 28, it was reported that Kuaishou is recently resuming its cooperation with Taobao and in external commodity and service links.

Since 0:00 on October 28, Kuaishou has resumed the Taobao external chain. During Tmall Double 11, merchants have resumed the function of releasing goods and service links in the shopping cart, short video shopping cart, business details page and other modules of the Kuaishou live broadcast room through the Taobao alliance, and will be fully restored by October 31.

In addition to Taobao, from October 29th, users of the Kuaishou live broadcast room will be able to directly jump to to place orders for shopping. According to relevant sources, at present, the Kuaishou and alliance has completed the product grayscale test, and is gradually opening the trailer function of products in the Kuaishou live broadcast room. and Kuaishou have a long history of cooperation. As early as 2019 during the 618 of, Kuaishou e-commerce has begun to access the entrance, allowing users to jump directly from Kuaishou to to purchase goods.

On the eve of June 18 in 2020, and Kuaishou reached a strategic partnership. According to the official information released at that time, in addition to the slogan of “buying good things from Kuaishou”, the two parties will also build a high-quality commodity pool. jump.

In March of this year, Kuaishou cut off the external links between Taobao Alliance and Jingdong Alliance. According to the official announcement of Kuaishou, the explanation is “due to the change of the cooperation agreement between the third-party e-commerce platform and Kuaishou”.