21st Century Business Herald reporter Yang Qingqing reported in Beijing
On October 28, it was reported that Kuaishou is recently resuming its cooperation with Taobao and JD.com in external commodity and service links.
Since 0:00 on October 28, Kuaishou has resumed the Taobao external chain. During Tmall Double 11, merchants have resumed the function of releasing goods and service links in the shopping cart, short video shopping cart, business details page and other modules of the Kuaishou live broadcast room through the Taobao alliance, and will be fully restored by October 31.
In addition to Taobao, from October 29th, users of the Kuaishou live broadcast room will be able to directly jump to JD.com to place orders for shopping. According to relevant sources, at present, the Kuaishou and JD.com alliance has completed the product grayscale test, and is gradually opening the trailer function of JD.com products in the Kuaishou live broadcast room.
JD.com and Kuaishou have a long history of cooperation. As early as 2019 during the 618 of JD.com, Kuaishou e-commerce has begun to access the JD.com entrance, allowing users to jump directly from Kuaishou to JD.com to purchase goods.
On the eve of June 18 in 2020, JD.com and Kuaishou reached a strategic partnership. According to the official information released at that time, in addition to the slogan of “buying JD.com good things from Kuaishou”, the two parties will also build a high-quality commodity pool. jump.
In March of this year, Kuaishou cut off the external links between Taobao Alliance and Jingdong Alliance. According to the official announcement of Kuaishou, the explanation is “due to the change of the cooperation agreement between the third-party e-commerce platform and Kuaishou”.