A batch of “pink buses” hit the streets to promote breast cancer “early prevention, early detection, and early treatment”

Recently, in Beijing, Shanghai, Chengdu and other cities, a batch of “pink buses” have started one after another. In the next month, they will travel between cities to promote breast health and arouse the public’s attention to breast health. This is the 2022 Pink Ribbon Breast Health Care Public Welfare Project jointly launched by China Women’s Development Foundation and Estee Lauder Group.

According to the World Health Organization’s International Agency for Research on Cancer, breast cancer has become the most common cancer in the world in 2020. About 420,000 new breast cancer patients are diagnosed in China every year. In recent years, the annual incidence rate has increased by 3% to 4%. And the trend of rejuvenation and urbanization is significant.

The newly released “2022 China Breast Cancer Awareness and Behavior Survey Report” shows that through a national sample survey of breast cancer patients, it is found that compared with 30 years ago, the public’s awareness of breast cancer has increased significantly, and social media is becoming more and more popular. It played an important role – in a survey of more than 5,200 samples, 53.9% of the respondents were “very familiar” or “somewhat understanding” about breast cancer; compared with “post-70s” and “post-80s” Today’s “post-90s” and “post-00s” are concerned about breast cancer earlier; nearly 70% of the “post-00s” women interviewed said that the main channel for their breast cancer prevention knowledge came from relevant information published on social media . However, the increased attention on breast cancer prevention and treatment has not been transformed into a wider and more open discussion, and there are still a lot of blind spots and misunderstandings. The report shows that only 16% of the respondents said that they can communicate with anyone, and nearly 40% of the respondents chose to mention only the closest people.

The Pink Ribbon Breast Cancer Prevention and Control Campaign was launched in 1992 and has been around for 30 years. It has always adhered to the concept of “early prevention, early detection and early treatment”. But in reality, there is still a lot of common sense that needs to be popularized. First of all, only 20-30% of the audience know that “early menarche or late menopause”, “nulliparity, non-breastfeeding, late pregnancy” are high-risk factors for breast cancer. Secondly, urban women are at a much higher risk of breast cancer than rural women due to their long-term staying up late, persistent stress, irregular work and rest, unhealthy diet and other problems. In addition, breast cancer is not a disease only for women. Although the probability of breast cancer in men is much lower than that in women, the overall mortality rate of male patients is 1.19 times that of female patients compared with female breast cancer. The main reason is that, Men’s awareness of breast cancer is low, and many patients do not seek medical attention in time even if they find breast abnormalities.

Description of the title map: Recently, “pink buses” appeared on the streets of Shencheng, becoming mobile health promotion vehicles, arousing the society and the public’s attention to breast health.

Image Photography: Haisar